Leading nutraceutical event by Informa Markets expands to Malaysia International Trade and Exhibition Centre in Kuala Lumpur, unlocking new opportunities in Southeast Asia’s dynamic market
KUALA LUMPUR, Malaysia, Aug. 4, 2026 /PRNewswire/ — Vitafoods Asia, the region’s premier event for nutraceutical ingredients, finished products, and contract manufacturing services, today announced that its 2027 edition will take place at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur from 21 to 23 September 2027. With strategic collaboration from Malaysia’s government agencies such as MATRADE (Malaysia External Trade Development Corporation), this marks an exciting new chapter for the region’s leading nutraceutical event.
The event will significantly expand its footprint, occupying 8 halls at MITEC with a gross exhibition space covering 35,000 square metres, providing enhanced opportunities for exhibitors and trade visitors to connect, innovate, and conduct business across the nutraceutical value chain.
“Kuala Lumpur represents the future of nutraceutical innovation in Southeast Asia,” said Rose Chitanuwat, Regional Portfolio Director – ASEAN at Informa Markets. “With Malaysia’s market projected to reach nearly USD 1 billion by 2030 and its position as a regional manufacturing hub, this move enables Vitafoods Asia to unlock unprecedented opportunities for our global community of ingredient suppliers, manufacturers, and brands. The combination of MITEC’s world-class facilities, Malaysia’s competitive advantages, and Kuala Lumpur’s accessibility makes this the ideal location to drive the next phase of growth for our industry.”
Strategic Move to Capture Growing Regional Opportunities
The decision to relocate its 2027 edition of Vitafoods Asia to Kuala Lumpur reflects the organiser’s commitment to leveraging the growing opportunities that Malaysia has to offer. As an established MICE (Meetings, Incentives, Conferences and Exhibitions) destination, Kuala Lumpur provides exceptional advantages for the international nutraceutical community, including ease of travel from across the region for trade visitors and exhibitors, an extensive range of hotel and entertainment options at competitive costs, and a uniquely Asian experience that combines modern infrastructure with rich cultural heritage.
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