− Fujifilm Camera and Lens Worth RM7,000 for Grand Prize in first ever Volkswagen Shutter Stories photography competition
− Entries beautifully captured the spirit of Malaysia – Adventure, Colour, Love, Life and more
KUALA LUMPUR – From love on the open road to colours bursting through everyday life, Malaysians showed off their passion and skill at the first edition of the Volkswagen Shutter Stories photography competition, an initiative by Volkswagen Passenger Cars Malaysia, and powered by Fujifilm Malaysia.
Grand Prize winner Hasanul Asyraf bin Hanafi, 35 years old, clinched a Fujifilm camera and lens set worth up to RM7,000. He also clinched a mentorship programme with expert photographer, Aaron Lee and a one-year contract as a photographer for VPCM – exposure and experience designed to sharpen his photography skills particularly for the automotive industry. Meanwhile, the first runner up, Kelvin Ooi, 23, received the latest Fujifilm instax Mini 99 with film (worth RM1,200). Second runner up Neeventhaa Perabagaran, a 19 year old student from Multimedia University Malaysia (MMU) walked away with a Fujifilm instax Pal (worth RM588), as well as exclusive Volkswagen merchandise.
“Volkswagen is more than just cars—it’s about connection, character and celebrating the joy of the journey and creating relationships for life. The brand already holds a special place in the hearts of many—not only among our passionate owners, but also those who resonate with the spirit of fun, style, and bold individuality that our cars embody,” said Charles Lim, Brand Manager at Volkswagen Passenger Cars Malaysia (VPCM).
“This photo competition is the perfect way to honour that connection by celebrating love, beauty, and a sense of adventure. sharing your world with us. The roads, the colours, the people, the pulse of Malaysia—we saw it all through their eyes. And we loved every frame of it,” Charles continued.
“We’re thrilled to collaborate with Volkswagen Malaysia on the launch of the Volkswagen Shutter Stories photography contest. This partnership brings together a shared passion for innovation, creativity, and excellence. At Fujifilm, we believe in the power of photography to tell compelling stories, and we have seen how creatively participants interpreted the essence of Volkswagen through their unique perspectives,” said Thomas Kwan, Electronic Imaging & Instax Division Senior Sales and Marketing Manager Fujifilm (Malaysia) Sdn. Bhd.
A maiden collaboration serving as a tribute to the visionary spirit of both brands, the VW Shutter Stories competition invited Malaysians and residents aged 18 years old and above to share their best photos according to five themes: VW Love, VW Adventure, VW People, VW Motion, and VW Life & Colours.
The contest drew in more than 30 entries – each submission consisting of one photo each representing five inspiring cornerstones of Volkswagen: VW Love, VW Adventure, VW Motion, VW People, and VWColours & Life. Two out of five entries must include a Volkswagen model.