McDonald’s Hong Kong and OMD Hong Kong Crown as Grand Winners
HONG KONG, April 17, 2026 /PRNewswire/ — The “IAB Hong Kong Digital Awards 2025” concluded successfully on 16 March at M+ AGATE, celebrating outstanding achievements in Hong Kong’s digital marketing industry. The event brought together more than 300 marketing professionals, agency executives, and brand leaders to celebrate excellence in an increasingly complex digital landscape. Miss Drew Lai, Commissioner for Cultural and Creative Industries, graced the occasion as Guest of Honour.
This year’s Awards featured eight competitive categories and four overall honours, reflecting the evolving landscape of digital marketing and the industry’s growing focus on cross-border collaboration, emerging technologies, and AI-driven creativity.
A total of 72 brands submitted nearly 200 entries for consideration—setting a new record for the number of participating brands and reflecting the awards’ standing as the industry’s premier benchmark for digital marketing effectiveness. Entries were rigorously evaluated by an independent panel of 64 esteemed judges drawn from brands, agencies, academia, and technology platforms. (For the full list of judges, click here.)
Key winners included:
- Best Branding Campaign (Gold): McDonald’s – Back to The Beginning (Brand: McDonald’s Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)
- Best Cross-border Campaign (Gold): The Panda-Monium: When Pandas Became Family (Brand: Ocean Park Hong Kong; Agency: EternityX Marketing Technology Limited)
- Best Small Budget Campaign (Gold): The Airport Code War (Brand: Uber Hong Kong; Agency: Omelette Digital)
- Best Use of AI & Technology (Gold): HSBC Loan – Tax Election Campaign (Brand: HSBC Hong Kong; Agencies: Quantcast, Omnicom Media, Saatchi & Saatchi)
- Best Use of Content Innovation (Gold): McDonald’s – Back to The Beginning (Brand: McDonald’s Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)
- Best Use of Data & Insights (Gold): Salary Intelligence – Bonus Saver Performance Engine (Brand: Standard Chartered Bank (Hong Kong) Limited; Agencies: dentsu Hong Kong, Hungry Digital)
- Best Use of Omnichannel Strategy (Gold): 50 Benches (Brand: McDonald’s Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)
- Best Use of Performance Marketing (Gold): Always On Performance Campaign (Brand: HK Express; Agency: FABCOM Limited)
Grand Awards
- Best Campaign of the Year – McDonald’s – Back to The Beginning (Brand: McDonald’s Hong Kong; Agencies: BBDO Hong Kong, OMD Hong Kong)
- Best Brand of the Year – McDonald’s Hong Kong
- Best Agency of the Year – OMD Hong Kong
- Best Marketer of the Year – Ivan Choi, McDonald’s Hong Kong
As Hong Kong’s only non-profit-organised digital marketing awards programme, the IAB Hong Kong Digital Awards proudly recognises outstanding work made possible through the support of its partners — Gold Sponsors: EternityX, Hang Seng Bank, and TVB; Silver Sponsors: AnyMind Group, HK01, HKT, iClick Interactive, and Uni-China Group.
Congratulations to all winners and finalists for their exceptional contributions in setting new standards of excellence and creativity in digital marketing.
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