SINGAPORE, March 24, 2026 /PRNewswire/ — Global social entertainment platform WePlay operated by WEJOY PTE. LTD., recently received strong recognition from App Store Today for its Lunar New Year campaign launched across Southeast Asia in February. The themed event was not only selected for the App Store Today Lunar New Year feature, but was also included in the broader App Store Today Collection, making it one of the most highlighted social entertainment experiences during the festive season in the region.
Dual Recognition from App Store Today
App Store Today is one of the most influential editorial content sections within the Apple ecosystem, known for its curated selections and high editorial standards. Being featured both in the Today thematic section and the Today Collection indicates that WePlay’s campaign stood out not only in terms of product design and interactive experience, but also in its creative approach to festive storytelling and localized content operations.
Looking ahead, WePlay plans to continue developing culturally relevant themed events tailored to different regional markets. By combining gaming, voice interaction, and community-driven content, the platform aims to build a global social entertainment ecosystem where “games serve as the medium, social interaction as the core, and content as the driving force,” delivering memorable experiences for young users worldwide.
About The Author
