KUALA LUMPUR, January 21, 2026 – Fender Audio®, a consumer electronics brand under Fender Musical Instruments Corporation (FMIC) and licensed to Riffsound Pte. Ltd., has officially launched in Malaysia with its flagship products: the ELIE™ portable speaker series and MIX™ headphones. The launch follows the brand’s debut at CES 2026, where the products received multiple Best of CES awards.
The ELIE™ (Extremely Loud Infinitely Expressive) speakers combine advanced design and acoustic technology in two models: E6 and E12. Each features integrated subwoofers and a pioneering Waves SOC technology, claimed to be a global first, enabling powerful, distortion-free sound with high efficiency. The speakers support up to four audio channels with low latency, allowing connections via Bluetooth, XLR, or 1/4″ cables, and additional wireless channels with compatible accessories. They can operate in stereo or multi-mode for broader coverage, suitable for home or on-the-go use.
Complementing the speakers, the MIX™ headphones offer a modular design that adapts to user preferences. Paired with the FWD Tx USB-C transmitter, they support lossless LHDC-V, low-latency LC3, and Auracast™ wireless transmission. Features include 40mm Graphene drivers, hybrid Active Noise Cancellation, dual microphones with Environmental Noise Cancellation, and options for wired or wireless playback. With up to 100 hours of battery life and replaceable components, the headphones emphasize durability and customization.
This partnership between FMIC and Riffsound focuses on innovative, high-quality audio for modern lifestyles.
“Fender Audio represents our commitment to building products that bring exceptional sound and intelligent design to everyday life,” said Mah Chernwei, CEO of Riffsound.
“ELIE and MIX are built for how people listen today – portable, flexible, and deeply personal.”
The products will be available starting March 2026 at RM1,899 for the ELIE 12, and RM1,399 each for the ELIE 6 and MIX headphones. They can be purchased through online platforms including Lazada (https://www.lazada.com.my/shop/fender-audio), Shopee (https://shopee.com.my/fenderaudio.os), and Swap Asia (https://shop.swap-asia.com/collections/fender-audio).
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