Credit : HBO Max's X
November 5, 2026 — HBO will premiere Oobah Butler’s new late-night comedy series “Oobah: Scams for a Better Tomorrow” on November 22, the official HBO Max and HBO accounts announced on X, with a new trailer and key art for the A24-produced show.
HBO Max wrote: “Hacking the system one industry at a time,” and “Exposing the truth, one scam at a time,” adding that the series “premieres on November 22.” HBO reposted both announcements the same day. Official artwork released with the posts describes the programme as “a new late-night series from A24” and an “HBO Original,” and gives the date as November 22 on HBO Max.
Variety reported the same day that the gonzo journalist and professional hoax artist will take on the worlds of wine, wellness, royalty and more. According to the official logline, published by A24 and quoted by Variety, Butler “hatches elaborate and increasingly audacious schemes by gaming online reviews, assuming made-up personas, and launching fake companies with entirely bogus backstories.”
A24, which is behind the series, says Butler is known for viral stunts including the creation of London’s number one-rated fake restaurant, as well as work on “The Great Amazon Heist” and Vice’s “Life Hacks.” Variety, giving a slightly fuller account of that restaurant hoax, said the fake dining spot became London’s top-rated establishment on TripAdvisor. The trade paper added that he later co-hosted “Catfish UK” and, in 2026, released the film “How To Trick Your Way Onto The Property Ladder” on Channel 4.
In the trailer, Variety said, Butler develops a mock skincare brand — described as a skin serum made of children’s tears — and tries to win over influencers, consumers and Wall Street investors. “It’s a gold rush of bullshit, and I want in,” he tells an incredulous attorney, according to the trade paper’s account of the preview.
The series is created and written by Butler and directed by Daniel Lucchesi, A24 said. Variety reported that Butler also executive produces, alongside Dave Kneebone and Janel Kranking for Abso Lutely Productions; Eli Bush, Ronald Bronstein and Josh Safdie for Central; A24; Lucchesi; Tristan Cross; Adam Schwartz; Richie Doyle; and Conor Hannon. Variety said the project is A24’s fourth unscripted series with HBO, following “Neighbors,” which it said has been renewed for a second season, as well as “Born to Bowl” and Ben Stiller’s series on the New York Knicks.
Variety described Butler as a professional hoax artist whose new series would see him pull off elaborate stunts “to expose bullshit across industries,” beginning with those worlds of wine, wellness and royalty. The official key art released by HBO Max places four images of Butler around a black circle above the title, and labels the show a late-night HBO Original from A24, with a premiere date of November 22 on HBO Max.
The first episode is due on November 22, a little more than two weeks after the announcement. In the posts reviewed for this article, HBO Max confirmed that date and circulated the trailer, but did not publish a full episode-by-episode schedule or a running time.
The original HBO Max announcement can be viewed on X: https://x.com/hbomax/status/2118406793340879155. HBO’s official account also shared the news: https://x.com/HBO/status/2118406902074015789.

