SERDANG, Nov 10 (Bernama) —A new initiative aimed at shaping Malaysia’s next generation of enterprises through industry mentorship and the adoption of Environmental, Social and Governance (ESG) principles is set to be introduced through the CTBx2.0 coffee table book project.
The initiative, developed in collaboration with Universiti Putra Malaysia’s (UPM) School of Business and Economics (SBE) and Motivated Branding and Culture Enterprise, aims to educate and guide aspiring entrepreneurs, graduates and corporate leaders through insights and experiences shared by successful industry figures.
Branding and Culture Enterprises founder and chief executive officer CT Chin said CTBx2.0 aims to define a sustainable success model for Malaysia’s next generation of enterprises, mentored by successful, inspiring corporate leaders. Our positioning is educating, mentorship and inspiring the future.
“CTBx2.0 delivers tangible value across three key groups, for fresh graduates, for entrepreneurs and for corporate leaders,” he said in a press conference here today.
“This initiative recognises education as the cornerstone of societal progress where knowledge translates into meaningful opportunity and industry experience enriches learning for all.”
Chin, who is also a professional associate in the Community of Practice (CoP) at UPM’s SBE, said the groundwork for the initiative had been completed, including the establishment of its website, following extensive efforts to verify information and ensure alignment with ESG principles.
“The project was focused on presenting a successful enterprise model that could serve as a reference for the next generation through mentorship from experienced and inspiring corporate leaders,” he said.
He said the initiative was officially announced last December at a press conference held in collaboration with the university, and the next phase would focus on securing sponsors, industry partners and corporate leaders to participate in the project.
Meanwhile, UPM’s SBE dean Prof Dr Bany Ariffin Amin Noordin said the collaboration would strengthen the school’s connection with industry while enhancing its visibility and the recognition of its graduates in the corporate sector.
“This initiative would also help establish the school’s identity by developing students’ personal branding and ensuring they were recognised as graduates equipped with ESG knowledge,” he said.
He said the coffee table book will highlight UPM’s SBE international triple-crown accreditations, namely AACSB, EQUIS and AMBA, alongside its Malaysian Qualifications Agency (MQA) recognition, while featuring ESG success stories and implementation practices from various industries, including Sunway and Renault.
“It will also include a dedicated chapter on ESG implementation at the school, covering academic perspectives such as food security and is expected to be published in both physical and electronic formats next year,” he said.
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