KUALA LUMPUR, 13 APRIL 2026 – BMS Holdings Berhad (“BMS Holdings” or the “Company”), a deep-rooted Malaysian retailer and distributor specialising in tiles, stone surfaces, bathware and kitchenware, today announced the opening of its latest showroom in Shah Alam, Selangor, further strengthening its presence in one of Malaysia’s most dynamic property markets.
Located in Seksyen 15, Shah Alam, the new showroom is positioned within one of the Klang Valley’s most active renovation and building materials hubs. The area is well-established among interior designers, contractors, and professional buyers, offering a strong ecosystem of project-driven demand. The location also benefits from excellent connectivity via major highways, including the Federal Highway and NKVE, enabling convenient access for both retail customers and trade professionals.
The Shah Alam outlet features an expansive 11,000 square feet showroom, complemented by a 3,100 square feet warehouse, allowing BMS Holdings to showcase a wider range of products while supporting efficient inventory management and fulfilment capabilities.
This new showroom is designed to deliver a spacious and well-curated retail experience, enabling customers to explore a comprehensive selection of surface coverings and home living solutions in a more engaging and comfortable environment. The layout is tailored to support both individual homeowners and professional buyers seeking design inspiration and practical solutions for their projects.
To drive traffic and customer engagement, the Company has rolled out a series of opening campaigns, including promotional offers, giveaways and weekend in-store experiences aimed at attracting homeowners and renovation enthusiasts. In addition, BMS Holdings is introducing customer engagement initiatives, such as complimentary coffee rewards, to encourage interior designers and contractors to participate in its loyalty programme and build longer-term relationships with the brand.
The Company is also strengthening its multi-channel marketing approach, ensuring strong visibility across digital platforms, including Google search, Google Maps and social media channels, to enhance customer discovery and improve conversion across both online and offline touchpoints.
Mr. Ang Kwee Peng, Managing Director of BMS Holdings, commented, “The opening of our Shah Alam showroom represents a strategic move to deepen our presence in one of the Klang Valley’s most vibrant renovation and building materials corridors. By positioning ourselves closer to both homeowners and industry professionals, we are able to better capture project-driven demand while enhancing customer accessibility and experience.”
He added, “This expansion reflects our continued focus on strengthening our retail footprint, elevating customer engagement and reinforcing our brand presence. We believe the Shah Alam showroom will play an important role in supporting our long-term growth as we continue to scale our operations nationwide.”
The opening of the Shah Alam showroom aligns with BMS Holdings’ broader strategy to expand its retail network, optimise customer reach and capitalise on sustained demand for home improvement and renovation solutions across Malaysia.
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