- CUCKOO Malaysia is appointed by Tourism Malaysia as an official Strategic Partner for Visit Malaysia 2026 (VM2026), launching specialised HORECA support and cultural collaborations with Loka Made to showcase Malaysian heritage to the world.
- CUCKOO Malaysia introduces HEPI, its first-ever mascot, a “Healthy Home Creator” designed to bridge the gap between wellness and joy, joining existing Brand Ambassadors, Dato’ Sri Siti Nurhaliza and Phei Yong to empower more Malaysians to be #SAMASAMAHealthier.
- CUCKOO Malaysia works with MAHB to equip KLIA Terminal 1 and Terminal 2 with 96 water stations, providing travellers with their very first sip of clean drinking water upon arrival.
KUALA LUMPUR, 5 March 2026 – CUCKOO International (MAL) Berhad (“CUCKOO Malaysia” or the “Company”, KLSE:5336), a Healthy Home Creator, today hosted a landmark Buka Puasa event themed “Sebar HEPI, Hargai Setiap Kebahagiaan”. The evening was packed with announcements reinforcing the Company’s commitment to fostering healthier lifestyles while extending its mission to champion the happiness that stems from a well-cared-for home, reaching beyond from local households to a global audience.
“For years, our mission has been to improve the standard of living through our efforts to integrate wellness into every homes. But we believe that health is the foundation upon which happiness is built. By aligning our growth with national milestones like Visit Malaysia 2026 (VM2026) and introducing HEPI as the face of our mission, we are scaling our impact from private households to public spaces. This is a deliberate, holistic movement to ensure that our promise of a healthier, happier life is delivered at every touchpoint of the Malaysian experience,” said CUCKOO Malaysia Non-Independent Executive Director and CEO, Mr. Hoe Kian Choon (KC Hoe).
At the eventful evening, CUCKOO Malaysia unveiled a series of landmark announcements including its appointment as a Strategic Partner for Visit Malaysia 2026 (VM2026) and the expansion of its water stations across KLIA Terminal 1 and Terminal 2, as well as confirming the continuation of the ambassadorship of Dato’ Sri Siti Nurhaliza and Phei Yong, and the official debut of its first-ever mascot, HEPI.
Complementing and Intensifying the Visit Malaysia 2026 Roadmap
A major highlight of the evening was the official appointment of CUCKOO Malaysia as a Strategic Partner for Visit Malaysia 2026 (VM2026). Acting as a key private sector ally to Tourism Malaysia, CUCKOO Malaysia announced a three-pronged initiative designed to intensify the country’s appeal through wellness and culture:
- HORECA Support: To prepare the hospitality industry for the tourist surge, the Company is offering a 50% discount for 8 months on selected water purifiers, ensuring hotels, restaurants and cafes can provide premium wellness to travellers.
- Cultural Storytelling with Loka Made: CUCKOO has teamed up with local creative collective Loka Made to wrap CUCKOO water stations installed across KLIA Terminal 1 and Terminal 2 in five exclusive, whimsical designs that breathe life into Malaysian heritage. These intricate illustrations celebrate the nation’s majestic wildlife, mouth-watering food culture, soaring iconic landmarks, time-honored traditional crafts, and lush tropical fruits. Each vibrant scene seamlessly weaves in the presence of CUCKOO Brand Ambassadors, Dato’ Sri Siti Nurhaliza, Phei Yong, as well as CUCKOO’s mascot, HEPI, creating a visual narrative of health and hospitality for travellers.
- Commemorative Merchandise: The stunning illustrations by Loka Made have also been reimagined as special limited-edition 3D cut-out greeting cards. This collectible merchandise will be available to the public soon through a Gift-with-Purchase (GwP) promotion with CUCKOO products, allowing Malaysians to own a piece of this cultural celebration.
“Surpassing 42.2 million international arrivals in 2025 provides the momentum we need to attract more visitors for Visit Malaysia 2026 (VM2026). This collaboration ramps up our efforts to position Malaysia as a premier destination that prioritises the wellbeing of its visitors. CUCKOO’s support as our Strategic Partner is commendable, complementing our aim to showcase a modern, healthy, and welcoming Malaysia to the world,” said Mr. Lee Thai Hung, Deputy Director General (Promotion II) of Tourism Malaysia.
The Gateway Experience: Providing the First Sip of Malaysia
For the past few years, CUCKOO Malaysia has been actively installing its mild-alkaline water purifiers at 10 major domestic airports, including Kota Kinabalu, Langkawi, Kuching, and more, to bridge the gap between travel convenience, accessibility to clean drinking water, and environmental responsibility.
Expanding on this established commitment, CUCKOO Malaysia has worked with Malaysia Airports Holdings Berhad (“MAHB”) to install 96 water stations across KLIA Terminal 1 and Terminal 2. In a significant move to enhance passenger comfort, these stations will, for the first time, be installed within the boarding gates of Terminal 1, ensuring travellers have seamless access to clean Beyond Standards drinking water right up until they fly. This initiative also supports the drastic reduction of single-use plastic bottles at the nation’s primary gateway.
Meet HEPI: The Heart of the Healthy Home
At the eventful evening filled with major milestones, CUCKOO Malaysia also confirmed that the brand ambassadorships for Dato’ Sri Siti Nurhaliza and Phei Yong will continue, marking a long-standing partnership built on shared values. The festivities then culminated in the introduction of CUCKOO’s first-ever mascot, HEPI.
HEPI is a genderless “Healthy Home Creator” born from a play on the word “Happy”. Designed to bridge the gap between holistic wellness and everyday joy, HEPI features smiling, crescent-shaped eyes and a gently tilted mouth that reflects a natural, warm expression. Its arms extend freely to wrap everyone in a hug, while its chest features a heart that may emit a soft glow of happiness. HEPI’s presence serves as a gentle reminder that when a home is healthy, happiness and joy follow naturally.
Reflecting on the brand’s evolution, CUCKOO Malaysia Chief Marketing Officer, Queenie Goh, noted: “While our holistic ecosystem of wellness solutions integrates wellness into every home, we realised that happiness blossoms after. We are intensifying our efforts, through strategic partnerships with iconic brands, influential personalities, and the introduction of our mascot, HEPI, to ensure that the message of a healthy home reaches every corner of Malaysia. We hope to continue empower more to be #SAMASAMAHealthier and remind everyone to cherish the happiness that wellness brings.”
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