Aussie Stars Jessica Raffa and Genevieve Hegney Team Up For A Great Cause
MELBOURNE, Australia, Aug. 08, 2025 (GLOBE NEWSWIRE) — Trueheart, the innovative force behind impactful celebrity-hosted brand activations, is thrilled to announce Let’s Dance: Swifties Club, an exciting event coming to Melbourne and Sydney.
Let’s Dance: Swifties Club
On Sunday, August 31st, Let’s Dance: Swifties Club will take over The Emerson Rooftop, Bar and Club, Melbourne’s premier entertainment venue. Liberty Hall, Sydney’s leading live music and event venue, will host the event on Sunday, October 19th. The party promises an unforgettable experience for Taylor Swift fans.
Parents can make it a family affair with their mini-Swifties from 12-3pm and adults 18+ are invited to bring their besties and or LOVERS for the evening event from 5-8pm. This one of a kind, fully immersive Swifties party will feature incredible activities to celebrate Taylor.
Partygoers can make and trade their very own friendship bracelets and get BEJEWELED with glitter tattoos and biodegradable face glitter by Majestik Warrior. The event will also feature a best-dressed contest with prizes, with guests encouraged to come in their favorite ERAS outfit.
Plus, Boothalicious is launching their Limited Edition Taylor Swift “Pick Your Era” Trading Card Booth at Let’s Dance: Swifties Club. Swifties, get ready. Fans can step in, choose their favourite Taylor era, and walk away with a personalized trading card style photo. From the country charm of Debut to the synth pop sparkle of 1989 or the moody magic of Folklore, each card captures your chosen vibe in a totally collectible keepsake.
The highlight of the event will be an epic dance party where Swifties will SHAKE IT OFF and sing along to exclusive Taylor Swift mash-ups by DJ WSTN (Melbourne) and DJ Emerald Jones (Sydney). Guests will receive a free download link to the Let’s Dance: Swifties Club one-hour mega-mix produced by the besties musical duo of Katie (WSTN) and Emerald.
Guests can enjoy delicious food and Taylor themed mocktails and cocktails at the event. The memories made at Let’s Dance: Swifties Club will live on EVERMORE.
The festivities will be co-hosted by “Dancing With The Stars Australia” pro and Mirrorball champion, Jessica Raffa, alongside Genevieve Hegney from the hit show, “Colin From Accounts”. Like Taylor Swift, these two talented entertainers are fierce champions of girls and women.
Let’s Dance: Swifties Club invites attendees to embrace their Dance ERA. Jessica will teach guests Taylor Swift’s coolest dance moves, ensuring everyone is ready to hit the dance-floor.
“I’m so excited to team up with my friends at Trueheart and the hilarious Genevieve Hegney, for an amazing Swifties event. Taylor is an incredible artist and a legend. It is a joy to celebrate her legacy with some of her biggest Aussie fans. Plus, we’re bringing Swifties together to support the wonderful work of the non-profit Share The Dignity. I can’t wait to see you on the dance-floor”, said professional dancer and TV personality Jessica Raffa.
“We’re excited to celebrate the impact icon Taylor Swift has made on pop culture and as a humanitarian. Taylor is a role model to millions of girls and women who not only love her music, but also admire the way she uses her platform for good,” said Skye Malin, Partner at Trueheart. “We can’t wait to see everyone at The Emerson and at Liberty Hall, for the ultimate Swifties party with a purpose. We are proud to support Share The Dignity, a non-profit that empowers girls, women and those who menstruate, and advocates for better health outcomes. Share The Dignity works tirelessly to ensure that individuals are not sidelined from life due to a lack of necessary supplies. The charity makes a difference in the lives of people experiencing homelessness, domestic violence and poverty and to date they have collected and distributed 5.5 million period products.”
“I’m honored to co-host Let’s Dance: Swifties Club with the talented Jessica Raffa. When my friends at Trueheart said they were hosting a Swifties party for a great cause, of course I was in! Taylor Swift rocked Australia last year on her Eras Tour. She has managed to create this wonderfully inclusive community for her fans and inspires them to do good in the world. I’m looking forward to hanging with my fellow Swifties at the event and to supporting the noble work of Share The Dignity”, said actor and activist Genevieve Hegney.
This is an appreciation event to celebrate the music and impact of Taylor Swift. Let’s Dance: Swifties Club is not affiliated with Taylor Swift and she will not be performing at the event.
To learn more and purchase tickets, visit Trueheart.com/Swifties.
Genevieve Hegney (star of Colin From Accounts) and Jessica Raffa (Dancing With The Stars Australia pro)
