LOS ANGELES, CA – As anticipation builds for the July 11, 2025, release of the DC Universe (DCU) film “Superman,” directed by James Gunn, McFarlane Toys has launched a new line of collectible figures that promise to bring the film’s characters to life in unprecedented detail. The announcement, made via a video featuring Gunn and legendary comic book artist Todd McFarlane, highlights the company’s commitment to authenticity and fan engagement.
The new collection includes 7-inch scale figures of key characters from the film, such as Superman, Krypto the Superdog, and other pivotal figures, each designed with “Ultra Articulation” to allow for a full range of posing and play. The figures are part of McFarlane Toys’ DC Multiverse line, which has previously featured characters from other DC properties, but this release marks a significant expansion tied directly to the film’s narrative.
In the video, James Gunn, who wrote and directed the film, expressed his excitement about the collaboration, noting, “What better way to celebrate the release of my new movie Superman than by seeing the cast as collectibles?” Todd McFarlane, founder of McFarlane Toys, emphasized the effort to ensure authenticity, stating that the team worked closely with the film’s prop and costume departments to capture the essence of each character.
The timing of this toy launch is strategic, coinciding with the heightened anticipation for “Superman,” which Gunn has described as incorporating “fantastic elements” never before seen in a Superman movie, including flying dogs, giant Kaiju, and pocket universes. These elements are reflected in the toy designs, offering fans a tangible connection to the film’s innovative storytelling.
McFarlane Toys’ approach to this release underscores a broader trend in transmedia storytelling, where film narratives extend into physical collectibles, enhancing fan engagement and creating additional revenue streams. The company’s previous successes with DC properties, such as the “Batman” and “Justice League” lines, have set a high bar, and this new “Superman” collection aims to exceed expectations by leveraging the film’s unique vision.
The figures are already available for pre-order, with McFarlane Toys encouraging fans to “gear up for the #SummerofSuperman” and secure their favorites. This launch not only celebrates the film’s impending release but also reinforces McFarlane Toys’ position as a leader in the collectible market, bridging the gap between cinematic and physical experiences for fans worldwide.
As the July 11 premiere approaches, the synergy between “Superman” and its accompanying merchandise highlights the evolving landscape of entertainment, where films and their extended universes play a crucial role in shaping consumer culture. For collectors and casual fans alike, these figures offer a piece of the action, bringing the heroism and spectacle of Gunn’s vision into their own hands.