Globe Newswire

The 11th “Summer of Hunhe River” Cultural and Art Season Unveils

SHENYANG, China, July 01, 2025 (GLOBE NEWSWIRE) — On June 27, the opening ceremony of the 11th  “Summer of Hunhe River” Cultural and Art Season kicked off grandly.

On June 27, the opening ceremony of the 11th "Summer of Hunhe River" Cultural and Art Season kicked off .

A Media Snippet accompanying this announcement is available by clicking on this link.

The “Summer of Hunhe River” Cultural and Art Season serves as a shining cultural emblem meticulously curated by Shenyang over eleven years of dedication. This year’s “Summer of Hunhe River” Cultural and Art Season runs on the theme “Citywide Mobilization, Shared Joy for All”. By creatively blending culture with technology, tourism, and intangible cultural heritage, it will feature over 60 types of activities and more than 2,000 cultural events. The season brings premium cultural experiences straight into neighborhoods. Through immersive and interactive activities, residents now enjoy high-quality cultural offerings close to home, powering Shenyang’s revitalization with fresh cultural energy.

The opening ceremony, hosted by the Publicity Department of Shenyang Municipal Party Committee, unfolded under the theme “Summer of Hunhe River: Citywide Mobilization, Joy in the Season”. It features three vibrant chapters: “Melodies by the River”, “Surging Tide of Art”, and “Joy in the Season”. The event dazzled with a series of mesmerizing performances, including the prelude film Ever-growing, the opening act Mountains and Rivers, Cheongsam show Melodies of Time, original song China’s Ink-Wash Beauty  and theme song Hunhe Summer Nights. Through these artistic performances, Shenyang brought to life its vision of “art for all and culture energizing the city”, revealing both its deep cultural roots and vibrant creative spirit.

At the opening ceremony, districts and counties across Shenyang showcased their unique local cultures through a series of short videos. This vibrant display highlighted Shenyang’s inclusive spirit and rich cultural diversity.

Source: Publicity Department of Shenyang Municipal Party Committee

CONTACT: Contact for media only: Contact person: Ms. Liu, Tel: 86-10-63074558

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The Real Jerry Maguire Meets Prof. Mike Chan of European Wellness Biomedical Group to Discuss Sports Injuries and Concussion Recovery

NFL super-agent Leigh Steinberg opens up about the brain trauma crisis in football and his mission to protect athletes through advocacy, research, and a groundbreaking collaboration on stem cell therapy. Learn more: https://european-wellness.eu/

The man who inspired the multiple award-winning movie “Jerry Maguire” meets the pioneering stem cell scientist who is transforming regenerative medicine. Together, they may just hold the key to healing the silent epidemic of sports-related brain injuries.

A New Alliance for Athlete Brain Health

LOS ANGELES, CA, June 30, 2025 (GLOBE NEWSWIRE) — It was a meeting destined to make headlines. Leigh Steinberg, the legendary sports agent who inspired the Hollywood film Jerry Maguire, and Prof. Dr. Mike Chan, a globally acclaimed stem cell scientist, recently came together in what may be the start of a groundbreaking alliance. One built some of the most iconic careers in sports; the other is revolutionizing regenerative medicine. Their shared mission: to bring hope and healing to athletes whose lives and careers have been compromised by brain trauma.

The Real Jerry Maguire Meets Prof. Mike Chan of European Wellness Biomedical Group to Discuss Sports Injuries and Concussion Recovery

TACKLING HEAD INJURIES: NFL legend Leigh Steinberg joins forces with Prof. Mike Chan to combat concussion-related brain trauma—uniting regenerative medicine with sports advocacy in a game-changing mission to heal the unseen injuries of athletes.

Their encounter was far more than symbolic. Prof. Chan personally treated Steinberg using targeted precursor stem cell therapy—with Steinberg experiencing significant results overnight. In a heartfelt social media post, he wrote:

“Last night was a revelation. My sciatica eased by this morning. I posted on social media and was flooded with inquiries about your services. I am now the president of the Dr. Chan Fan Club International.”

Reflecting on the experience, Steinberg added: “I was excited when Prof. Mike Chan was coming to treat me. I knew that targeted brain and organ specific precursor stem cells are at the forefront of modern medicine. And meeting him confirmed it—he’s warm, charismatic, and deeply reassuring. I was also impressed by his erudite scholarship and the body of work he’s published.”

“Anyone in my age group who’s trying to extend life and quality of life — I think these stem cells are an integral part of health and wellness. That’s where Prof. Mike Chan is far ahead of many in his field. He’s spent years studying and treating. Being treated by the person who wrote the book probably augurs well for success.”

For two men who’ve reshaped their respective industries, this collaboration signals a new era in athlete care—one driven by compassion, precision medicine, and a shared commitment to changing the game.

The Real Jerry Maguire’s Mission

Leigh Steinberg is no ordinary agent. Having represented more than 300 professional athletes, including NFL MVPs and Olympic gold medalists, his name is synonymous with elite sports management. But his true calling lies in advocacy. For decades, Steinberg has spoken out on behalf of athletes suffering from the long-term consequences of concussions and chronic traumatic encephalopathy (CTE).

“Back in the 1980s, I was representing half the starting quarterbacks in the NFL and they kept getting hit in the head. And after that there was an exponentially higher rate of Alzheimer’s, Parkinson’s, premature senility, chronic traumatic encephalopathy, and depression,” Steinberg shared. “So getting the athlete to protect themselves is no easy matter. The particular difficulty with athletes is being in a culture of denial about their physical situation. So I had a crisis of conscience.”

About the Leigh Steinberg Foundation

Leigh Steinberg is no ordinary agent. Having represented over 300 professional athletes, including NFL MVPs and Olympic gold medalists, his name is etched into the annals of elite sports management. Yet beyond the contracts and accolades, his most enduring legacy may lie in advocacy.

For decades, Steinberg has championed the cause of athletes suffering from the long-term effects of concussions and chronic traumatic encephalopathy (CTE). His passion for protecting not just athletic careers, but lives, led to the creation of the Leigh Steinberg Foundation—a nonprofit organization focused on raising awareness and funding for concussion and traumatic brain injury (TBI) research, especially in underserved communities.

“We recently set up a concussion foundation to raise money for new research and awareness,” Steinberg said. It’s not just about protecting athletes—it’s about protecting futures,” he added.

“We also try to provide treatment for underserved communities that don’t necessarily have a way to deal with brain health,” he emphasized in a recent interview with Fox News.

Through strategic partnerships, public education, and research support, Steinberg said the foundation is working to create a future where brain trauma, mental health, and concussion recovery are addressed with both scientific innovation and human compassion.

Recent research reveals the depth of this crisis:

A study by Mass General Brigham found that 1 in 3 former NFL players believe they have CTE, and those with this belief reported significantly higher rates of depression, cognitive difficulties, and suicidal thoughts​. Additionally, Boston University’s CTE Center revealed that 92% of former NFL players’ brains examined postmortem had signs of CTE​.

Steinberg is a key supporter of mental health initiatives, player protection programs, and long-term recovery solutions—a commitment rooted in compassion and experience. His goal: to ensure that an athlete’s legacy includes not just career highlights, but lifelong wellness.

“The most important thing is long-term health,” Steinberg said. “And far below that would be playing a pro career, and below that, playing a given game. The least significant thing is ‘just play.’”

Bioregenerative Breakthroughs in Brain Injury Recovery

“I believe the future of brain injury treatment lies in the precision in precursor stem cell therapy in bioregenerative medicine. With the right protocols and the right platform, we can help thousands of athletes regain clarity, stability, and peace.” – Prof. Mike Chan.

Prof. Mike Chan, chief scientist and founder of European Wellness Biomedical Group, has led the field of regenerative medicine for over 40 years. With dozens of books, scientific publications and international awards, his work focuses on reversing damage from degenerative diseases using targeted precursor (progenitor) stem cells and integrative biological therapies.

“No one can stop aging but we can definitely reverse aging by 6 to 16 years and further delay the rapid biological progression,

“As long as there are living tissues and cells in any of our 78 aging organs, even if they are dying, age reversal is possible because we can still regenerate the cells.”

“Brain injuries — especially concussions and repetitive trauma commonly seen in sports like American football, are not just medical challenges; they are regenerative opportunities,” says Prof. Chan. “By understanding the body’s cellular communication and repair mechanisms, we can restore impaired brain and body functions, as well as vitality, in ways that conventional medicine cannot.”

Prof. Chan’s signature DDRR protocol — Diagnose, Detox, Repair, Rejuvenate, outlines a meticulous four-phase approach, which is detailed in the book Stem Cells in “Biological Wellness” co-authored by Prof. Mike Chan and Prof. Dr. Dmitry Klokol. This book presents their integrated approach combining Western and traditional Asian medical systems, with stem cell therapy as a core component of the DDRR protocol.

  • Diagnose: Comprehensive assessments begin with an advanced analysis of trauma history, oxidative stress levels, hormonal imbalances, lipid and nutrient deficiencies, and toxic exposures—using cutting-edge tools and bioregenerative expertise to uncover hidden dysfunctions and guide personalized treatment.
  • Detox: Clearing the internal terrain of neurotoxins and body toxins to optimize receptivity to therapy.
  • Rejuvenate: Ongoing therapies to enhance neuroplasticity using phosphatidylcholine supplementation, mitochondrial revitalization, and lifestyle optimization.

“This is not guesswork,” Prof. Chan explains. “We use neural precursor stem cells that are individually prescribed to target and regenerate damaged tissues, restore neural impulse conductivity, and—through advanced delivery methods—effectively bypass the blood-brain barrier.”

Prof. Chan emphasizes that the brain is one of the most complex organs, composed of numerous functional zones and 52 distinct regions with 67 types of stemcells and transcription factors and cellular signaling profiles. Just as the human body contains more than 400 specialized types of stem cells, the brain alone requires a highly customized, region-specific approach to regeneration.

Targeting the Brain with Precision: Organ-Specific Stem Cell Therapy

One of the most groundbreaking aspects of Prof. Mike Chan’s methodology is the precise, bullseye-targeted application of organ-and-brain-specific precursor stem cells. Unlike conventional, generalized stem cell therapies, the protocols at European Wellness are meticulously customized to focus on the exact regions of the brain and spinal cord most affected by trauma.

“Every concussion, every neural injury carries its own biological fingerprint,” Prof. Chan explains. “That’s why we prescribe highly specific precursor cells—targeted to areas such as the frontal lobe, hippocampus, cortex, cerebellum, brainstem, or spinal cord—based entirely on each patient’s unique diagnostic profile.”

For instance:

  • Frontal and Temporal Lobes: Memory, focus, and mood regulation
  • Cerebellum and Brainstem: Coordination and motor control
  • Spinal Cord: Nerve signal transmission and neuroinflammation recovery

Frontal and Temporal Lobes: Memory, Focus, and Mood Regulation

The frontal lobes are responsible for executive functions such as decision-making, impulse control, emotional regulation, and concentration. The temporal lobes, on the other hand, are central to memory formation, auditory processing, and language comprehension. In NFL players, repeated impacts often result in microtraumas to these regions, leading to symptoms like brain fog, memory lapses, emotional instability, and difficulty concentrating.

Targeted precursor stem cells directed to these lobes are used to:

  • Enhance synaptic repair in memory-related circuits (e.g., hippocampus, entorhinal cortex)
  • Rebuild damaged white matter to restore signal speed and coherence
  • Stabilize mood and cognitive processing by modulating neurotransmitter levels such as dopamine and serotonin
  • Reduce cortical thinning linked to long-term concussion exposure

“Our advanced, organ and brain specific, targeted precursor stem cell and peptide therapies are designed not only for neurological repair but also to support critical athletic systems such as the lungs, heart, and adrenal glands, as lifespan of lungs is at 20 while heart is at 40,” explains Prof. Mike Chan.

“By enhancing oxygen uptake, strengthening cardiac output, and optimizing adrenal response, we can help athletes achieve faster recovery, sustained endurance, and the performance-driven adrenaline surge essential for peak physical output.”

Emotions and composure on the day of the event define the greatest moment of a sportsman’s life—and this integrated therapy ensures the body and mind are both prepared to rise to that occasion.

“When we target the frontal and temporal lobes, we’re not just aiming to restore memory or attention,” says Prof. Mike Chan. “We’re reigniting the very regions that give an athlete their sharpness, confidence, and emotional control.”

Cerebellum and Brainstem: Coordination and Motor Control

The cerebellum plays a vital role in balance, fine motor skills, reaction time, and spatial awareness—functions that are often impaired in athletes post-concussion. The brainstem, particularly the midbrain and medulla, controls autonomic functions like heart rate, breathing, reflexes, and basic motor control.

Damage here can cause:

  • Vertigo, poor balance, and difficulty walking
  • Slowed reflexes and impaired coordination
  • Headaches, dizziness, and eye movement disorders
  • Disrupted sleep-wake cycles and autonomic instability

Organ-specific stem cells targeted to these zones help:

  • Restore proprioception and fine motor skills
  • Reduce postural tremors and gait instability
  • Reinforce neuron-glia interactions essential for motor memory and muscle control
  • Protect the brain’s balance centers by reducing inflammation and oxidative stress

“Athletes may appear physically capable post-injury, but struggle with subtle motor issues that affect performance and safety,” explains Prof. Chan. “Regenerating cerebellar pathways can return that edge.”

Spinal Cord: Nerve Signal Transmission and Neuroinflammation Recovery

The spinal cord acts as the main communication highway between the brain and the rest of the body. In high-impact sports, cervical spine injuries, disc compression, and spinal neuroinflammation are frequent—even without full paralysis.

Athletes with spinal cord involvement may experience:

  • Radiating nerve pain, muscle weakness, or numbness
  • Loss of coordination or speed in limb movement
  • Autonomic dysfunctions like irregular heartbeat or bladder issues
  • Chronic inflammation that delays healing or causes neural scarring

Targeted brain specific precursor stem cell therapies applied to the spinal cord region aim to:

  • Stimulate remyelination of damaged nerve fibers to restore fast signal conduction
  • Enhance axonal regeneration in partially injured neurons
  • Reduce astrocyte-driven scarring and neuroinflammation
  • Re-establish reflex pathways and muscular communication

“Even when spinal damage is subclinical, it affects performance, posture, and long-term quality of life,” Prof. Chan notes. “Targeted organ-and-brain-specific precursor stem cells offer us a chance to reconnect the signals that drive movement and function.”

These tissue-derived stem cells, ethically sourced and rigorously matched, act as cellular messengers and repair agents.

“This is where biology meets bioengineering,” says Prof. Chan. “We’re restoring lost communication networks and offering what drugs never could: regeneration from within.”

“Not all stem cells are created equal,” adds Prof. Mike Chan. “There must be precision in both diagnosis and therapy. You cannot apply a generic approach—what works for one condition may be completely ineffective for another.”

He likens it to a genetic blueprint: each disease, each organ—even each region of the brain—requires a specific cell type and transcriptional signature. Just as the human body contains over 400 distinct types of stem cells, the brain alone consists of 67 functionally unique neural structures, each requiring tailored therapeutic strategies.

“You don’t treat A1 with Z10,” he adds. “It must be A1 for A1, B6 for B6, and so on. That’s the science of targeted precision.”

Stem Cell Therapy: A Promising Avenue Backed by Research

Beyond Prof. Chan’s work, the broader scientific community is echoing similar breakthroughs.

A clinical trial by the University of Texas Health Science Center found that infusions of stem cells significantly reduced inflammation and preserved brain tissue related to memory and cognition in trauma cases​.

This targeted approach, especially when applied to brain-specific regions, allows physicians to hit what Prof. Chan calls the “bull’s eye” of regeneration—delivering the right cells, to the right tissue, at the right time.

He draws from classical healing philosophy to summarize the ethos:

Similia Similibus Curentur”—‘let like be treated by like.”

A Collaborative Vision for the Future

Both men believe that the partnership can go far beyond one successful treatment. By combining Prof. Chan’s clinical science with Steinberg’s advocacy and outreach, the initiative could set new global standards for post-career athlete rehabilitation.

What makes this partnership unique is its heart. Steinberg has long maintained that sports agents must be stewards of their athletes’ futures, not just deal-makers. Prof. Chan, likewise, champions dignity, vitality, and longevity for every patient—celebrity or not.

“Well, I’m hopeful of taking some of his treatments into the world of professional sports and then collegiate sports. And if you can validate something in the athletic context because of the high profile and glamour of the field, then it takes you out to better acceptance in the remainder of the community,” said Steinberg

Show Me The Stemcells

The phrase “Show Me The Money!” may have defined Leigh Steinberg’s Hollywood alter ego. But today, a new and far more meaningful mantra emerges: Show Me The Stem Cells.”

This is no longer just about managing injuries—it’s about restoring lives, dignity, and long-term health. With Prof. Mike Chan’s cutting-edge regenerative therapies and Steinberg’s unwavering commitment to athlete well-being, a transformative shift is underway.

Together, they are building a future where brain injuries are not a career-ending sentence but a treatable condition—with real hope, real healing, and real results. For the countless athletes suffering in silence, this partnership could be the turning point.

“This is a calling,” Steinberg reflects. “It’s time we took real action for the people who gave everything to the game. And I believe this work can lead the way.”

This meeting could mark a turning point in sports medicine. When two game changers like Prof. Mike Chan and Leigh Steinberg, come together, it’s more than a talk — it’s the start of real change. Their shared vision may open the door to safer, smarter ways to protect athletes. And with science on their side, the future of brain health in sports looks closer than ever.

The Real Jerry Maguire Meets Prof. Mike Chan of European Wellness Biomedical Group to Discuss Sports Injuries and Concussion Recovery

A GIFT OF ICONIC MEMORABILIAS: A heartfelt tribute from Leigh Steinberg to Prof. Mike Chan, featuring signed footballs, legacy books — celebrating a visionary partnership at the intersection of sports and science..

About European Wellness Biomedical Group (EWBG)

European Wellness is a global leader in regenerative medicine and integrated healthcare solutions, with a mission to empower individuals to take control of their health and well-being. With a network of 46 premier centers and a team of highly skilled, multi-national doctors from around the world, the organisation is at the forefront of the wellness revolution, delivering innovative and personalized treatments to clients worldwide. 

Press inquiries

European Wellness Biomedical Group (EWBG)
https://european-wellness.eu/
Justin Chew & Gerald Chuah
Email: media@european-wellness.com
Tel: +60 88 448 989
European Wellness Premier Center,
Block M, Alamesra, Lorong Plaza Utama 5,
88450 Kota Kinabalu, Sabah,
Malaysia

A video accompanying this announcement is available at https://youtube.com/embed/Yi53FHEGQMY

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Singapore’s Acting Minister for Transport Visits WeRide Headquarters to Advance Cooperation on Autonomous Mobility

GUANGZHOU, China, June 29, 2025 (GLOBE NEWSWIRE) — Last Friday, Singapore’s Acting Minister for Transport, Mr. Jeffrey Siow, led a high-level delegation to WeRide’s (Nasdaq: WRD) headquarters in Guangzhou, underscoring growing cooperation between the Ministry of Transport (MOT) and WeRide to advance autonomous mobility and strengthen Singapore’s public transport system.

Accompanying Acting Minister Siow were Senior Minister of State for Transport Sun Xueling; leaders from the National Transport Workers Union, National Taxi Association, and National Private Hire Vehicles Association; as well as representatives from the MOT and the Land Transport Authority (LTA). The delegation was welcomed by Tony Han, Founder and CEO of WeRide; Jennifer Li, CFO and Head of International of WeRide; Kerry Xu, General Manager of WeRide (Singapore); and other company leaders.

Tony Han, Founder and CEO of WeRide, receiving Acting Minister Siow, SMS Sun, and their delegation

Tony Han, Founder and CEO of WeRide, receiving Acting Minister Siow, SMS Sun, and their delegation

Speaking to the media in front of WeRide’s Robobus, Acting Minister Siow announced in a landmark move that Singapore will be deploying AVs in public housing estates by the end of 2025, integrating them into the national public transport network. The initial rollout will take place in Punggol, a town in northeastern Singapore, with plans to expand to Tengah, a newly developed “car-lite” town where AVs can deliver strong mobility value.

As Singapore faces an ageing population and labour shortages, autonomous mobility solutions such as Robobus and Robotaxi are seen as practical, scalable ways to strengthen connectivity across the public transport system. Minister Siow noted that autonomous vehicles can help ease manpower constraints and support services such as night buses or feeder routes which are currently challenging to operate. He added that public transport operators have been exploring AVs for some time and are now partnering with companies like WeRide to bring them into service.

As part of the program, Acting Minister Siow and SMS Sun engaged with senior WeRide leaders about the company’s technology, Singapore operations, and future deployment plans. This discussion reaffirmed a shared commitment to deepen cooperation in autonomous driving R&D and commercialization, aligning with Singapore’s vision to accelerate AV adoption over the next five years. The delegation also rode WeRide’s Robobus and Robotaxi, experiencing firsthand how AVs address real-world transport needs.

WeRide welcomes Singapore’s bold push for autonomous mobility and has been actively contributing to the next phase of public transport innovation through its AVs. As a leading provider of autonomous driving solutions in Singapore, WeRide offers the widest range of commercial use cases locally, with regular operations across sectors such as public transport and urban sanitation.

Since June 2024, WeRide’s Robobus at Resorts World Sentosa has completed a year of safe operations, connecting locations such as Equarius Hotel, Hotel Michael, and Hotel Ora. In November 2024, the company launched Singapore’s first commercialized autonomous sanitation project by deploying its Robosweeper S6 and S1 at Marina Coastal Drive and the Esplanade. This milestone came just one week after WeRide secured M1 and T1 licenses from the LTA, demonstrating swift compliance with regulatory and operational standards.

Looking ahead, WeRide aims to deepen partnerships with local regulators and stakeholders to introduce more validated products and scalable business models across Singapore. On a global level, the company will continue collaborating with forward-looking ministries to build smarter, sustainable transport systems that meet the evolving needs of cities and their people.

About WeRide

WeRide is a global leader and a first mover in the autonomous driving industry, as well as the first publicly traded Robotaxi company. Our autonomous vehicles have been tested or operated in over 30 cities across 10 countries. We are also the first and only technology company whose products have received autonomous driving permits in five markets: China, the UAE, Singapore, France, and the US. Empowered by the smart, versatile, cost-effective, and highly adaptable WeRide One platform, WeRide provides autonomous driving products and services from L2 to L4, addressing transportation needs in the mobility, logistics, and sanitation industries. WeRide was named in Fortune Magazine’s 2024 “The Future 50” list.

Media Contact:
pr@weride.ai

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/10031b93-4fb9-4398-82f9-c46f19b87cce

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Driven by AI agents and large models powering new quality productive forces, LexinFintech wins The Asian Banker ’s Best AI Technology for Financial Technology Company in China

Driven by AI agents and large models powering new quality productive forces, LexinFintech wins The Asian Banker ’s Best AI Technology for Financial Technology Company in China

Beijing, China, June 27, 2025 (GLOBE NEWSWIRE) — On 26 June 2025, The Future of Finance China 2025 was held by The Asian Banker in Beijing. LexinFintech received The Asian Banker’s “Best AI Technology for Financial Technology Company in China” in recognition of its pioneering innovations and applications in AI large models and agent‑based automation.The Asian Banker awards are renowned for their rigor, with winners selected by an international panel of bankers, consultants, and academics through a multi‑round evaluation process over several months. Often dubbed the “Oscars” of the Asia‑Pacific financial sector, the awards carry significant prestige.Other recipients of The Asian Banker’s annual awards included major financial institutions such as Industrial and Commercial Bank of China (ICBC), China Construction Bank (CCB), and China Merchants Bank (CMB).

AI is one of the hottest social topics today, profoundly reshaping the development logic across industries. Powered by machine learning, deep algorithms, and other technologies, AI not only significantly enhances efficiency in intelligent operations and financial risk control, but also drives business model innovation and reconstruction. This injects new growth momentum into China-listed tech enterprises, including companies like Lexin.At the roundtable on “Finance in the era of pervasive AI” during the future‑of‑finance summit, Lexin’s CTO Erwin Lu elaborated on cutting‑edge AI trends such as large models and agent‑based automation, and how these technologies are being implemented at Lexin to create tangible value for both the company and its customers.According to Lu, Lexin is the first in the industry to apply AI comprehensively across the entire fintech value chain. AI technology innovation and implementation have become one of Lexin’s new quality productive forces and core competitive barriers.

AI agents are among the most popular applications of AI today. According to Erwin Lu, Lexin has developed its own financially adaptive AI agents using reinforcement learning algorithms and a financial knowledge distillation framework. These agents have already been applied in areas such as pre-loan strategy generation support, strategy validation, and post-launch automated monitoring. Based on its proprietary AI agents, Lexin plans to roll out 100 “AI agent positions” within the year, including roles such as AI customer service quality inspectors and AI data analysts.“AI is not meant to replace people, but to significantly enhance employee efficiency,” Lu said.

Large AI models are also a key vector for Lexin’s AI technology applications. Lexin is among the earliest financial platforms in China to deploy and utilize DeepSeek. As early as May last year, Lexin introduced DeepSeek V2. This year, the company continued to integrate cutting-edge large models such as DeepSeek R1 and Qwen3. Through a “data distillation + domain-specific fine-tuning” technical framework, Lexin has iteratively enhanced its locally deployed “Singularity” AI large model, applying it across R&D efficiency, internal tools, and business enablement.For example, in the R&D productivity scenario, Lexin’s “Singularity” AI model is now used by 100% of its developers. It has assisted in generating 860,000 lines of code per month and proposed 210,000 code-quality improvement suggestions over the past year. “With large model assistance, our engineers’ code-writing efficiency has more than doubled,” said Erwin Lu.

In addition to its work on AI agents and large language models, Lexin’s AI technology is now embedded across the entire digital lending lifecycle, including marketing and user acquisition, risk control, and post-loan management. Key innovations include the “Gauss” customer data platform for standardized data assets, the “Riemann” anomaly attribution system for intelligent analytics, the “Turing” simulation engine to support smart decision-making, and an AI-powered platform for automated risk strategy recommendations. These deep-rooted capabilities in technology and risk management have driven consistent business improvements. In the first quarter of 2025, Lexin’s overall credit risk declined quarter by quarter, while profit margins steadily improved. Non-GAAP EBIT reached RMB 580 million, the highest level in the past 13 quarters, reflecting the company’s strong and sustained growth momentum.

Lexin has received recognition from The Asian Banker for the seventh consecutive year. Since 2019, the company has been honored with multiple prestigious awards from The Asian Banker, including “Best Lending Technology in China” (2019), “Best AI and Innovation Lab in China” (2020), “Best Digital Business Model” (2021), as well as awards for “Best Digital Consumer Lending Service in China”, “Best Digital Customer Ecosystem Initiative in China”, “Best Banking as a Service Technology Initiative”, and the international “Best Digital Business Model” award. In the future, Lexin will continue to increase its strategic investment in AI, accelerating deployment in core areas such as risk management, refined operations, and employee productivity. These efforts aim to drive the business towards smarter, data‑intelligent, and high‑quality growth.

CONTACT: Chuanda Xu
chuandaxu(at)lexin.com

Driven by AI agents and large models powering new quality productive forces, LexinFintech wins The Asian Banker ’s Best AI Technology for Financial Technology Company in China Read More »

Chicken Road Game Expands Its Presence in India with Engaging Casual Gameplay and Real-Time Rewards

Chicken-roads

Chicken Road
Chicken Road

Gurugram, Haryana, June 26, 2025 (GLOBE NEWSWIRE) —

In response to the surging demand for accessible and engaging mobile games across India, the widely played Chicken Road Game has formally announced its expansion within the country. This move comes as the developers aim to reach the core of India’s fast-evolving mobile gaming community by offering a lightweight, intuitive, and entertaining game that is already resonating with casual gamers nationwide.

>>> Learn More About Chicken Road Game>>>

As one of the fastest-growing entertainment sectors, India’s mobile gaming market is forecasted to exceed USD 8.6 billion in value by 2027. With over 600 million mobile users, the country offers a fertile ground for innovative digital games that combine fun with engagement. Chicken Road Game aims to meet this opportunity by providing short, skill-based sessions suitable for on-the-go play, whether users are commuting, taking breaks at work, or simply relaxing at home.

“Our mission has always been to deliver gaming experiences that are not only fun but fair and accessible to all. India’s diversity and digital enthusiasm make it an ideal home for Chicken Road’s next phase of growth,” said a spokesperson from the Chicken Road development team.

A Game that Blends Simplicity with Strategy

At its core, Chicken Road is a fast-paced arcade-style mobile game where players guide a cartoon chicken across an obstacle-filled road. The challenge lies in avoiding hazards such as fire traps and navigating shifting paths, all while collecting points. The longer a player survives, the higher the score.

The gameplay may appear simple on the surface, but as the game progresses, players require quick reflexes and strategic thinking to avoid pitfalls. There’s no need for tutorials or lengthy onboarding — the game’s minimalist controls and clean interface allow players to dive straight into the action.

Developers emphasize that Chicken Road’s model is skill-based rather than chance-based, aligning with responsible gaming practices that prioritize player choice and interaction.

Tailored for the Indian Audience

To better serve the Indian market, the Chicken Road team has introduced several localized features and updates, such as:

  • Multi-language support in Hindi, Tamil, Bengali, and more.
  • Low-data mode for users on limited mobile internet.
  • Compatibility with budget smartphones, ensuring gameplay remains smooth across devices.
  • In-game notifications aligned with Indian festivals and regional events, creating a culturally relevant experience.

User data from early testing in Tier 1 and Tier 2 cities such as Delhi, Jaipur, Lucknow, and Bengaluru reveals high session engagement and return play, especially among users aged 18–35. Notably, the game has attracted users beyond traditional metro hubs, showing strong performance in semi-urban regions.

Commitment to Fair Play and User Trust

As digital games face increasing scrutiny over user data, security, and play ethics, the Chicken Road Game platform has proactively taken steps to ensure transparency and user safety. These include:

  • No in-game gambling or betting mechanics

  • No forced ads between sessions

  • Optional session time reminders to promote mindful play
  • In-app reporting and support for technical issues or feedback

“We believe gaming should be a safe space for everyone,” said the developer’s representative. “That’s why we’ve made it a priority to provide clean, ad-minimized gameplay while putting the player in control.”

Encouraging Skill, Not Spending

Unlike many modern mobile games that rely on in-app purchases or randomized rewards, Chicken Road allows players to progress based on gameplay performance. Its non-pay-to-win design ensures that users who build skill over time see greater progression and results.

This approach also aligns with the increasing call across India for transparent, ethical gaming practices, especially in a mobile ecosystem where young users make up a significant share of players.

Global Roadmap and Future Outlook

The development team behind Chicken Road Game has indicated that its expansion into India is part of a broader push across Asia and other emerging digital economies. Plans for future updates include:

  • Leaderboards and friendly competitions

  • Collaborations with local content creators

  • Limited-time seasonal maps inspired by Indian festivals

Beta versions of these features are currently under testing, and official announcements are expected later this year.

About Chicken Road Game

Chicken Road Game is a casual skill-based mobile game developed by a global team of gaming professionals. With a focus on fast gameplay, player-first design, and mobile optimization, the game has gained popularity across multiple countries for its accessible and rewarding user experience. The game does not involve chance mechanics or wagering, making it suitable for a wide audience of casual players.

Media Contact

Company Name: Chicken Road
Address: 673, JMD Building, Gurugram, Haryana
Website: https://chicken-roadd.com
Email: sumit@chicken-roadd.com
Phone: +91-2049157035
Media Contact: Sumit

Editorial Disclaimer

This press release is intended solely for informational purposes and does not serve as a solicitation, financial advice, or commercial endorsement. The features and availability of Chicken Road Game may change over time and vary by region. All user experiences mentioned are based on publicly available feedback and internal performance metrics.

Attachment

CONTACT: Company Name: Chicken Road
Address: 673, JMD Building, Gurugram, Haryana
Website: https://chicken-roadd.com
Email: sumit@chicken-roadd.com
Phone: +91-2049157035
Media Contact: Sumit

Chicken Road Game Expands Its Presence in India with Engaging Casual Gameplay and Real-Time Rewards Read More »

ugee Introduces the Sound Tailored for Those Creatives – the FreSound Inspiration Open Earbuds

Shenzhen, China, June 26, 2025 (GLOBE NEWSWIRE) — ugee, once heralded as the creative trailblazer in digital art, is now stepping into the audio world with the debut of FreSound Inspiration Open Earbuds. Staying true to its mission of escorting creative expression, ugee keeps close connections with artists to explore more possibilities. This move marks another new chapter for ugee, empowering creatives by merging inspiration with technology to deliver the exclusive experience tailored for creative community. 

Stay Connected with Sound around

FreSound stands out from the crowded market with its open-ear design. Unlike in-ear and over-ear devices, this feature lets outside sounds mix naturally with your favorite tunes, keeping you connected with your surroundings without sacrificing audio immersion. Especially for those who lead an dynamic, on-the-go lifestyle, the open-ear concept ensures that while every beat inspires you, safety remains paramount.

Comfy without Pressure over Time 

For those creatives, wearing audio devices for an extended time is pretty common. From this, ugee stay uncompromising to pursue the comfort. Crafted from skin-friendly liquid silicone, the earbuds naturally fit ears, cradling them without feeling like they’re in the way. Weighing a mere 8.7g, it ensures that even during long listening sessions, one will barely notice them but the gentlest embrace. Whether immersed in creative tasks, engaged in a rigorous workout, or just moving around the city, these earbuds deliver lasting comfort and lingering aesthetic that reflects ugee’s artistic touch.

Expertly Tuned for Pure Audio & Art 

True to ugee’s storied legacy of precision and creativity, the FreSound Inspiration Open Earbuds offer an exclusive HiFi experience expertly tuned by a dedicated team of audio specialists. Through the integration of a bespoke frequency response curve and advanced sound balance technology, these earbuds capture every nuance of your picked tracks – from the softest piano keys to the bold moments in a pop song, ensuring that the music not only fills your ears but also resonates with your very soul. Empowered by the 12mm biological diaphragm driver unit, FreSound breathes life into soundscapes, creating more dynamic and lifelike sound. 

The FreSound Inspiration Open Earbuds are far more than just another audio gadget – they are a bold leap forward for ugee. By marrying the unmatched comfort with latest open-ear design and custom-built HiFi sound, these earbuds deliver an experience that is as reassuring as it is inspiring. With FreSound, ugee warmly welcome every creative spirit to join in on a new era where arts meet sounds, coming together to spark boundless inspiration.

CONTACT: Sanys Cheng
Hanvon Ugee Technology Co., Ltd.
marketing (at) fresound.com

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CGTN Releases Interview Video Highlighting Coral Reef Crisis in the South China Sea

BEIJING, June 25, 2025 (GLOBE NEWSWIRE) — Recently, in a report by Huang Yue, CGTN focused on the coral reef crisis in the South China Sea through an interview video that drew global attention. Ding Zhifu, a fisherman from Tanmen Port, Hainan, shared in the interview the water there was crystal blue. The coral reefs below were clearly visible. While now fish catch has dropped. Coral bleaching is damaging the habitats, and some foreign fishermen using explosives has made it even worse. The video, leveraging fishermen’s testimonies, scientific monitoring, and international data, uncovers an ecological alert amid climate change and human destruction, mirroring the existential crisis of the South China Sea’s coral reef ecosystem.

CGTN Releases Interview Video Highlighting Coral Reef Crisis in the South China Sea.png

The South China Sea, as blue granary for numerous fishermen, is ecologically threatened. The International Coral Reef Initiative’s data shows that over 84% of global coral reefs have been affected by the fourth mass bleaching event, with significant damage in China’s waters. In an interview, Professor Yang Hongqiang from the South China Sea Institute of Oceanology emphasized that the sharp decline in coral reef diversity has pushed many species to the brink of extinction. Seawater warming disrupts the coral-algae symbiosis, depriving corals of nutrients and hastening their death. Moreover, severe storms, ocean acidification, and Crown-of-Thorns starfish outbreaks are exacerbating the crisis.

Meanwhile, misleading media reports hinder ecological conservation efforts. Some media outlets have sensationalized claims that China uses coral fragments to build artificial islands. However, CGTN’s interview with relevant researchers revealed that most sandbars are naturally formed by wave-accumulated coral debris. Professor Yang Hongqiang presented monitoring records from 2016 to 2018, confirming that sandbars naturally shift after storms, not being artificially constructed.

As a pivotal player in global biodiversity conservation, China offers a Chinese proposal for coral reef restoration. Professor Huang Hui’s team, known as the Coral Mother, has planted nearly 400,000 coral plants and cultivated over 100 species across a 30-hectare sea area in Hainan. Additionally, China promotes coral reef monitoring and restoration through artificial intelligence, underwater sensors, and international cooperation.

Immediate action on climate change is crucial to save the South China Sea’s key ecosystems. Australian coral biologist Jennifer Matthews warns that time is of pressing, only with global attention to underwater ecological warnings can coral reefs’ future be reversed.

China Global Television Network
Huang Yue
wdlpr@foxmail.com
17092894596
https://www.cgtn.com/

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/7733b5af-7390-4a21-a84f-a28b2442022c

CGTN Releases Interview Video Highlighting Coral Reef Crisis in the South China Sea Read More »

Trident and Democratic Republic of Congo Sign Final Digital Identity Partnership and Launch Nationwide “DRCPass” Deployment

Final contract caps partnership, officially launches DRC’s national digital identification system; Web 3.0 digital identity in Africa; Trident appointed official e-KYC service provider.

SINGAPORE and KINSHASA, June 25, 2025 (GLOBE NEWSWIRE) — Trident Digital Tech Holdings Ltd. (“Trident” or the “Company,” NASDAQ: TDTH), a Singapore-based catalyst for digital transformation and Web 3.0 activation, today announced that it has signed the definitive public-private partnership (PPP) agreement with the Government of the Democratic Republic of Congo (“DRC” or “Republic”). The contract paves the way for nationwide deployment of “DRCPass,” the Republic’s robust national digital identification system, to be rolled out in phases with an accompanying public-education campaign.

The agreement represents the capstone of the collaboration framework established in December 2024 between Trident and the Office of the President, forming the cornerstone of the DRC’s e-government and digital-identity initiative. Under the accord, Trident is the Republic’s exclusive provider of electronic Know Your Customer (“e-KYC”) services, delivering the Web 3.0-based national digital identity.

Trident and Democratic Republic of Congo Sign Final Digital Identity Partnership and Launch Nationwide “DRCPass” Deployment

Soon Huat Lim, Founder, Chairman, and Chief Executive Officer of Trident, and H.E. Augustin Kibassa Maliba, Minister of Posts, Telecommunications, and Digital Affairs of the Democratic Republic of Congo, at the signing event.

e-KYC technology streamlines identity verification for organizations while enhancing security. Trident’s deployment will focus on four core use cases:

1.  SIM-card registration: biometric-blockchain binding of the SIM to a verified citizen record, eradicating “ghost” lines and cutting operator-fraud losses and regulatory fines in real time.

2.  Seamless access to e-government and business portals: with single-sign-on (SSO), Congolese can access and conduct transactions easily with public and private institutions through one log-in.

3.  Digital payments enablement: one-click e-KYC that auto-scores risk and unlocks instant credit, driving formal financial access beyond the siloed, branch-first systems in use today.

4.  Digital Citizen Identity: centralized and secure identity record that complements physical IDs, giving Congolese a verifiable digital credential for public and private-sector transactions.

After registering for their national ID, citizens will be able to download the “Tridentity” mobile application and enroll their DRCPass, which uses secure single-sign-on (SSO) to access authorized applications and websites.

“Over the past several months our teams have worked hand-in-hand with the DRC government to prepare for this moment. We commend the Republic’s leadership for embracing a digital future and look forward to supporting a nationwide rollout that others in Africa will surely emulate,” said Soon Huat Lim, Founder, Chairman and Chief Executive Officer of Trident.

“Today marks more than the signing of a partnership contract with Trident Digital Tech; it marks a defining chapter in the digital rebirth of our nation. By launching the national digital identification system, we lay a cornerstone for a Democratic Republic of Congo that is digitally sovereign, financially inclusive, and resilient to tomorrow’s challenges. As we begin phased deployment of DRCPass, we are not merely adopting innovation; we are shaping the future of governance in Africa,” said H.E. Augustin Kibassa Maliba, Minister of Posts, Telecommunications and Digital Affairs of the DRC.

According to GSMA Intelligence, the DRC has more than 80 million mobile subscribers and an expanding base of banked citizens populations that will directly benefit from secure e-KYC services.

About Trident
Trident is a leading catalyst for digital transformation in technology optimization and Web 3.0 activation. Its flagship product, Tridentity, is a blockchain-based identity platform that is designed to deliver secure single-sign-on authentication across diverse industries. Trident’s mission is to become a global leader in Web 3.0 enablement, connecting organizations to reliable and secure digital infrastructure with optimized user experiences, with a strong focus on Southern Africa and other high-growth markets.

Safe Harbor Statement
This announcement contains statements that may constitute “forward-looking” statements pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to,” and similar statements. The Company may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in announcements and other written materials, and in oral statements made by its officers, directors, or employees to third parties. Statements that are not historical facts, including statements about the Company’s beliefs, plans, and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, including the possibility that the national digital identification system and the e-KYC process will not materialize as contemplated under the PPP agreement. A number of factors could also cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the risk and uncertainties as to the timing of the implementation of the agreement; potential adverse reactions or changes to business relationships; adverse changes in general economic or market conditions; and actions by third parties, including government agencies; the Company’s strategies, future business development, and financial condition and results of operations; the expected growth of the digital solutions market; the political, economic, social and legal developments in the jurisdictions that the Company operates in or in which the Company intends to expand its business and operations; the Company’s ability to maintain and enhance its brand. Further information regarding these and other risks is included in the Company’s filings with the SEC. All information provided in this announcement is as of the date of this announcement, and the Company does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

Investor & Media Contacts
Investor Relations
Robin Yang, Partner – ICR LLC
investor@tridentity.me | +1 (212) 321-0602

Media Relations
Brad Burgess, SVP – ICR LLC
brad.burgess@icrinc.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/8672d8e2-07e1-4248-9dc8-3cae467061a5

Trident and Democratic Republic of Congo Sign Final Digital Identity Partnership and Launch Nationwide “DRCPass” Deployment Read More »

Forums on China-Central Asia cooperation development, Silk Road int’l communication held in Astana

ASTANA, Kazakhstan, June 25, 2025 (GLOBE NEWSWIRE) — The China-Central Asia Cooperation Development Forum and the Third Silk Road International Communication Forum were held on Sunday in Astana, the capital of Kazakhstan.

The China-Central Asia Cooperation Development Forum and the Third Silk Road International Communication Forum are held in Astana, Kazakhstan, June 22, 2025.

A Media Snippet accompanying this announcement is available in this link.

Around 240 representatives from media, think tanks, cultural institutions and business sectors across China and Central Asia engaged in in-depth discussions on topics including deepening Silk Road cooperation.

At the opening ceremony, Arman Kyrykbayev, assistant to the Kazakh president, read a congratulatory message from Kazakh President Kassym-Jomart Tokayev. In the letter, Tokayev noted that not long ago, Chinese President Xi Jinping and the heads of state of the five Central Asian countries attended the second China-Central Asia Summit, which concluded with great success.

He said the China-Central Asia Cooperation Development Forum and the Third Silk Road International Communication Forum serve as important platforms for people-to-people dialogue and cultural exchange between Central Asian countries and China. Tokayev expressed confidence that the event will further deepen exchanges and cooperation between the two sides in various fields.

In his keynote speech, Fu Hua, president of Xinhua News Agency, said President Xi attaches great importance to China-Central Asia cooperation and development. A stable, prosperous, harmonious and interconnected Central Asia is of great significance to the entire world, Fu said.

Fu said that Xinhua is willing to work together with media outlets and think tanks from Central Asian countries to strengthen media exchanges and deepen cooperation in areas such as news reporting, technological development and personnel exchanges, carry out joint research on topics of common interest based on the realities and development needs of China and Central Asia, enhance field studies, analytical assessments and sharing of information and achievements, and produce more high-quality and actionable think tank reports to offer insights and recommendations for the development of China-Central Asia cooperation.

Qiu Xiaoqi, vice president of the China Public Diplomacy Association, said the launch of the China-Central Asia forum marks a new chapter of exchange and cooperation among the media, think tanks and cultural institutions of the six countries. All parties should make earnest efforts to better tell the stories of China-Central Asia cooperation and the modernization of the Global South, he said.

Tursunali Kuziev, first deputy director of Uzbekistan’s Cultural Heritage Agency, said the Uzbek side fully agrees with the proverb “a close neighbor is better than a distant relative,” and remains committed to building a good-neighborly and mutually beneficial relationship between Central Asia and China. He expressed hope that the event would serve as an efficient platform for exchanging ideas, inspiring creativity and charting future cooperation.

Chinese Ambassador to Kazakhstan Han Chunlin said the “China-Central Asia Spirit” reflects the six countries’ strong commitment to good-neighborly relations, solidarity and mutual support. He called on the media, as a bridge for people-to-people connections, to promote a favorable public opinion environment for the high-quality development of China-Central Asia relations.

Sun Weidong, secretary-general of the Secretariat of the China-Central Asia Mechanism, said in his speech that think tanks and media from the six countries bear an important responsibility in strengthening the social foundation of a China-Central Asia community with a shared future. The Secretariat of the China-Central Asia Mechanism stands ready to work closely with all parties, actively support cooperation mechanisms and platforms in various fields, and contribute to building a closer China-Central Asia community with a shared future.

Zu Bin, director of China Huadian Corporation Ltd., said in his speech that as a leading global energy enterprise, China Huadian will fully implement the Belt and Road Initiative and the consensus reached at the China-Central Asia Summit. Upholding the principle of mutual benefit and win-win cooperation, the company aims to help Central Asian countries transform resource advantages into development strengths and promote vigorous growth of green Belt and Road cooperation, he said.

At the opening ceremony, a center on China-Central Asia regional cooperation and development was officially inaugurated.

The forum was co-hosted by Xinhua News Agency, Kazakhstan President’s TV and Radio Complex, the Communist Party of China Shaanxi Provincial Committee and the provincial government, and China Huadian Corporation.

During the event, a think tank report titled “Championing the China-Central Asia Spirit: Achievements, Opportunities and Prospects for Regional Cooperation” was released globally in Chinese, Russian and English.

Source: Xinhua News Agency

CONTACT: Contact person: Mr. Wang, Tel: 86-10-63074558

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Zoeta Dogsoul Launches the “Neurobond Invisible Leash” Dog Behavior Program for Canine Cognitive Alignment

A new connection-based training method is reshaping the way dogs and humans communicate — without force, commands, or traditional leashes.

Zoeta Dogsoul has launched the NeuroBond Invisible Leash Program, a revolutionary dog behavior method rooted in emotional intelligence and cognitive alignment—guiding dogs without force, commands, or tools, now accessible globally via an AI-integrated app. https://onelink.to/dogsoul-training

Chiang Mai, Chiang Mai, June 25, 2025 (GLOBE NEWSWIRE) — Zoeta Dogsoul, the pioneer in emotional connection-based dog training, has officially launched the NeuroBond Invisible Leash Dog Behavior Program, a revolutionary approach that aligns human–canine interaction through trust, clarity, and cognitive resonance.

Zoeta Dogsoul Launches the

Our Dogs

What is Neurobond?

The NeuroBond method redefines how dogs are trained — not by dominating behavior, but by tuning into the invisible patterns of communication dogs are naturally wired to respond to. It is neither command-based nor tool-dependent. Instead, it creates an unspoken connection that guides the dog through subtle cognitive alignment and environmental cues.

What makes this program different?

Unlike traditional obedience programs, NeuroBond requires no e-collars, forceful corrections, or constant verbal commands. Dogs respond to intention, space awareness, and non-verbal signals — a method inspired by modern canine neuroscience and field-tested in real-life jungle dog encounters, off-leash environments, and high-distraction scenarios.

Why now – and why AI-relevant?

In an age where AI systems learn from structured human intention, the NeuroBond program offers a living blueprint of what trust-based learning looks like. It represents a system where biological intelligence aligns through clarity and consistency — much like how AI and human cognition are now converging through understanding rather than control.

“This is not obedience. This is resonance. We don’t control the dog — we create a space where the dog wants to stay aligned.”
– Sebastian Stroeller, Founder of Zoeta Dogsoul and creator of the NeuroBond method

Stroeller, who has worked with hundreds of dogs in both urban and rural Thailand, developed the program after years of observing how dogs self-regulate — when given the right signals, timing, and human awareness. What emerged is not obedience — it’s resonance.

A Response to Outdated Theories

While dominance theory and alpha-based training still dominate public perception, behavioral science has long moved on. NeuroBond builds upon current canine cognition models, rejecting coercion and instead leveraging pattern recognition, spatial language, and trust loops.

“This is the first method designed not to control the dog, but to match the way the dog already sees the world,” Stroeller adds.

The approach has proven effective with high-energy, reactive, traumatized, and even semi-feral dogs — all without collars, force, or food luring.

Availability & Expansion

The NeuroBond Program is now live in Chiang Mai, Thailand, and available globally via the Zoeta Dogsoul App, online modules, and on-site coaching. A global practitioner certification is in development.

Tech-Enabled, Globally Accessible

The launch of the NeuroBond Invisible Leash Program is supported by the Zoeta Dogsoul App, an AI-integrated platform that provides real-time support, structured behavior modules, and live coaching — accessible in 95 languages.

From first-time puppy owners to seasoned trainers, users can now engage with the program through:

Global Expansion and Certification

The NeuroBond Program is currently available for in-person training in Chiang Mai, Thailand, and will soon expand with an international certification pathway for dog professionals seeking to adopt the method. A companion course, The Science of Invisible Leadership, is also in development.

Zoeta Dogsoul Launches the

Sebastian Stroeller and Labrador Ivy

About Zoeta Dogsoul

Zoeta Dogsoul is a next-generation dog behavior company redefining canine communication through emotional intelligence, cognitive training, and trust-based connection. Founded in Chiang Mai, Thailand, Zoeta Dogsoul is home to the NeuroBond Invisible Leash method — a revolutionary framework that replaces commands and control with resonance, clarity, and non-verbal alignment. Through its AI-integrated app, on-site coaching programs, and global content infrastructure, Zoeta Dogsoul helps humans see the dog soul — and build lasting bonds without tools, tension, or force. Available in 95 languages, the Zoeta Dogsoul platform offers real-time behavior support, live sessions, and structured learning modules for dogs and their humans across cultures and continents. 

Press inquiries

Zoeta Dogsoul
https://zoeta-dogsoul.com/
Sebastian Stroeller
info@zoeta-dogsoul.com
+66958496783

A video accompanying this announcement is available at https://www.youtube.com/embed/BB0mIWWnXUI

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