Bridging Faith and Technology: Concept Associates Drives Clarity to Worship with Integrated Shure, Yamaha & NEXO Solutions

KUALA LUMPUR, MALAYSIA, October 15, 2025 – Concept Associates (KL) Sdn Bhd, a leading  distributor of professional audio and visual solutions in Malaysia, successfully organized a high impact collaboration event, “Bridging Faith & Technology: Overcoming House of Worship Tech  Challenges.” Held on October 8, 2025, at CECKL, Bandar Sungai Long, the seminar brought  together industry giants Shure, Yamaha, and NEXO to demonstrate a unified audio ecosystem  that simplifies operation and dramatically improves speech clarity and musical engagement in  worship spaces across Southeast Asia. 

The event, fully organized by Concept Associates, showcased the seamless signal chain created  by the three brands, underscoring the distributor’s commitment to providing comprehensive,  expertly integrated solutions to the House of Worship (HOW) segment. 

The Power of the Integrated Ecosystem Demonstrated 

Attendees experienced a full, working system that exemplified the partnership’s core principle:  From Capture to Control to Coverage. The demonstration featured the latest professional  solutions:

Expertise and Practical Solutions for the Community 

The afternoon Panel Discussion, “Bridging Faith, Technology, and Overcoming Challenges,”  provided attendees with actionable insights from those actively serving the HOW community. 

Josh Ting, AV Consultant of ihDesign Sdn Bhd, highlighted the positive atmosphere: “Grateful to  the Concept team and fellow panellists for the inspiring discussions and shared insights. It’s  uplifting to see how the church continues to evolve while staying rooted in purpose great  discussions, great people, and even greater ideas!” 

Cheah Kok Hon of Integrasi Bronte Sdn Bhd, an AVL system integrator with extensive HOW  experience, emphasized the necessity of expert guidance: “Having a qualified consultant and  system integrator makes all the difference when building an AVL system for a house of worship.  Seminars like this are a great way to raise awareness and show how meaningful collaboration can  lead to lasting, impactful solutions.” 

Brian Cheng, Creative Director of Glad Tidings PJ (Assembly of God), shared his user perspective:  “It’s encouraging to see churches coming together to learn and grow in purpose, both in technical  skill and in heart.” 

Castrit Seong, Managing Director of Concept Associates (KL) Sdn Bhd, underscored the strategic  importance of the event and partnership: 

“As the primary distributor, our role goes beyond moving boxes; it’s about engineering success.  By bringing Shure, Yamaha, and NEXO together in this manner, we are not just providing  equipment; we are delivering a guaranteed, integrated solution backed by local expertise and  training. This event confirms our commitment to raising the technical standard for worship across  Malaysia.” 

James Chong, Technical Manager from Yamaha, reflecting on the day’s success, added, “We  believe that technology should never stand between people and their faith, it should bring them  closer together. Through sound, we aim to connect hearts, empower worship teams, and help  every message be heard with clarity and emotion. This unified approach is about building bridges  between passion and purpose.” 

The event successfully empowered attendees with knowledge and provided practical strategies  for enhancing the message delivery and overall worship experience. 

Event Video: https://www.facebook.com/reel/1128537752741030 

Event Agenda Recap 

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