MALACCA, MALAYSIA February 10, 2026 – The Ministry of Domestic Trade and Cost of Living (KPDN) will implement the Chinese New Year 2026 Festive Season Maximum Price Scheme (SHMMP) for nine days from 13 February to 21 February 2026, in conjunction with the Chinese New Year celebration on 17 February 2026.
The scheme covers four days before the festival, the festival day itself, and four days after. A total of 16 essential items will be price-controlled in Sarawak, 15 items in Peninsular Malaysia and Sabah, and 14 items in the Federal Territory of Labuan.
This year, four new items have been added for control in Sabah, Labuan, and Sarawak: short mustard greens/Japanese mustard greens, red chillies, large yellow onions, and large red onions.
The full list of controlled items is as follows:
- White Pomfret (200–400 grams per fish)
- White Prawns (41–60 prawns per kilogram)
- Garlic (China)
- Large Yellow Onions
- Large Red Onions
- Short Mustard Greens / Japanese Mustard Greens
- Red Chillies
- Imported Round Cabbage (Indonesia and China, excluding Beijing)
- Carrots (China)
- White Radish
- Potatoes (China)
- Old Ginger (Imported)
- Chicken Wings
- Live Pigs (control at farm level only)
- Pork Belly
- Pork (Meat and Fat)
Maximum prices at wholesale and retail levels can be checked on the official KPDN website at www.kpdn.gov.my.
Minister of Domestic Trade and Cost of Living, Datuk Armizan Mohd Ali, in a media statement today said the duration of the scheme is appropriate to current conditions, creating a win-win situation for consumers and traders.
“Consumers can enjoy reasonable prices while traders are not burdened by an overly long implementation period,” he said.
The selection of items, price ceilings, and scheme duration were determined after considering input from the Ministry of Agriculture and Food Security (KPKM), other government agencies, and industry players.
The SHMMP is enforced under the Price Control and Anti-Profiteering Act 2011 (AKHAP). KPDN enforcement officers will be deployed at strategic locations such as public markets, farmers’ markets, and shopping centres throughout the scheme period to ensure compliance.
Traders are reminded to use pink price tags for controlled items. Strict action will be taken against violations, including fines of up to RM100,000 or imprisonment for individuals, and fines of up to RM500,000 for companies.
The public is encouraged to report complaints through the following channels:
- WhatsApp: 019-848 8000
- Call Centre: 1-800-886-800
- Portal: https://eaduan.kpdn.gov.my
- Email: e-aduan@kpdn.gov.my
- Ez ADU KPDN mobile app
In addition to the SHMMP, KPDN is also organising the Chinese New Year 2026 MADANI Rahmah Sales Programme (PJRM) at 920 locations nationwide from 3 to 17 February 2026. The PJRM schedule can be viewed at https://www.kpdn.gov.my/ms/jualan-rahmah.
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