Kuala Lumpur, 26 September 2025 – XOX Bhd, one of Malaysia’s pioneering mobile virtual network operators (MVNO), was named Best MVNO at the PC.com Readers’ Choice Awards 2025 last night. Celebrating its 25th anniversary as the nation’s longest running technology awards, the win marks another milestone in XOX’s journey of transformation and industry leadership.
Accepting the award, Datuk Kenneth Vun, Managing Director of XOX Bhd, highlighted the company’s evolution from a telco into a lifestyle technology brand. He said, “This recognition reaffirms our journey from a telecommunications company to a technology powerhouse, inspiring us to deliver innovative digital experiences that truly enrich lives. It is a transformation from simple connectivity to a technology-driven lifestyle, and we are only just beginning.”
Breakthrough Year of Milestones in 2025
The year 2025 has been pivotal for XOX as it accelerated its transformation from a mobile operator into a technology-driven ecosystem player. Among the defining achievements was the launch of B88, a flagship postpaid plan that redefined market expectations by combining next-generation connectivity with seamless global mobility. The company also unveiled HELLO YELLOW, a bold rebranding designed to connect with younger, digital-savvy Malaysians and position XOX as a modern lifestyle player. Equally significant was the rise of the XOX App as a true super app, now evolving into a digital lifestyle gateway that integrates payments, travel, entertainment, and rewards. This momentum was further strengthened by new ecosystem partnerships that enriched customers’ everyday experiences and reinforced XOX as a platform where technology and lifestyle converge. At the same time, XOX deepened its commitment to youth empowerment through the MySISWA initiative, serving as the official telco for higher learning institutions and delivering affordable connectivity and digital tools to more than a million students nationwide.
Sustaining Growth with a Future-Ready Strategy
Looking ahead, XOX has outlined strategic priorities to sustain its achievement as Best MVNO. These include adopting an AI-first approach to personalise services, scaling the XOX App into a comprehensive super app, and expanding youth initiatives such as MySISWA to empower the next generation. The company will also champion value-driven mobile plans that balance innovation with accessibility, while strengthening its nationwide dealer ecosystem to create pathways for sustainable growth. These priorities will shape the company’s path in 2026, as it continues its evolution from MVNO leader to technology powerhouse, delivering digital experiences that truly matter.
XOX Bhd extends its heartfelt gratitude to its shareholders, stakeholders, ecosystem partners, dealer community, and most importantly, our loyal customers. Your unwavering trust and support have made this recognition possible, and together we look forward to shaping a brighter, more connected, and technology-driven future.