• In 2026, Tropicana rolled out its festive CNY campaign in conjunction with the festivities, and during this campaign period, Tropicana hosted 5 events at its galleries nationwide.
• The vibrant events gathered more than 2,100 visitors with several brand-new show unit openings, performances by YouTuber Han Xiiao Aii, CNY delicacies, and fun activities.
• Adopting a softer, culture-first approach with playful interactions, this year’s campaign and brand film amassed more than 5.18 million views across all social media platforms.
Petaling Jaya (6 March 2026) – In the festive spirit of ushering in abundance this Chinese New Year, Tropicana Corporation Berhad (“Tropicana” or “Group”) concluded its month-long CNY Prosperity Campaign on a high note, hosting five vibrant open houses across property galleries nationwide. The celebrations welcomed more than 2,100 homeowners, visitors, and residents, featuring the unveiling of brand-new show units, lively performances by popular YouTuber Han Xiiao Aii, festive delicacies, and engaging activities. Spreading abundance and festive cheer throughout the community, the celebrations took place across several key property galleries, including Tropicana Metropark, Tropicana Alam, Tropicana WindCity, Tropicana Uplands, and Lido Waterfront Boulevard.
Tropicana launched its 2026 Chinese New Year Prosperity Campaign, offering rewards worth up to RM2,888,888. Customers benefited from attractive financing solutions via Maybank MyDeco and the Easy Payment Scheme, as well as full absorption of legal fees and stamp duties by Tropicana, and referral rewards of up to RM80,000. The campaign also featured a heartwarming Chinese New Year brand film centred on love, friendship, and shared memories, which garnered over 5.18 million views across Tropicana’s social media platforms. Adopting a softer, culture-first approach, the campaign included three gamified experiences, giving the public a chance to win exclusive Tropicana merchandise.
Ixora Ang, Managing Director of Marketing & Sales and Business Development at Tropicana, shared, “Connecting communities and forging futures is at the center of what we do. This year’s CNY campaign and brand film reinforced our brand mantra of ‘Redefining the Art of Living’.”
“Aligned with our campaign’s softer, culture-first approach, we organised a series of festive Chinese New Year open houses nationwide. Adding to the celebrations, Tropicana unveiled brand new show units for Tropicana Alam and Tropicana Avalon, while YouTube influencer Han Xiiao Aii performed a specially composed Chinese New Year song sponsored by Tropicana during the open houses at Tropicana Metropark and Tropicana WindCity. Mascots ZiZi and TuTu, the newest members of the Tropicana family, also made a lively appearance, amplifying our heartfelt message and strengthening meaningful connections with our purchasers and the community. Building on the festive momentum, our team has also rolled out our Raya campaign to continue the celebratory spirit,” she added.
To continue rewarding its purchasers and investors, Tropicana has rolled out the Spread the Rezeki 2026 Raya Campaign. To learn more about our festive campaigns and highlights, follow us on www.facebook.com/tropicanacorp/ or www.instagram.com/tropicanacorpbhd. To be part of our future celebrations, visit our website and register at www.tropicanacorp.com.my/register.
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