A celebration of Malaysian culture featuring the “Penjaga Warisan” brand film, bespoke
craftsmanship by Sofia Iman, and an immersive bougainvillea garden experience
Kuala Lumpur, 3 March 2026 – Suria KLCC, Malaysia’s iconic experiential shopping destination,
invites shoppers to honour the nation’s rich cultural tapestry this Hari Raya Aidilfitri. From 27
February to 5 April 2026, the Suria KLCC Group will host a meaningful campaign dedicated to the
promotion of tradition, heritage, and the spirit of togetherness.
This celebration extends across the entire KLCC Precinct, where the festive mood is brought to
life through a holistic journey of discovery. Beyond the curated mall experiences, visitors can
enjoy a seamless blend of heritage and modern leisure, from seasonal offerings and retail
experiences within the mall to moments of reflection at the KLCC Park—creating a vibrant
destination where lifestyle, dining, and culture meet at KLCC The Place.
An Immersive Heritage Experience at Suria KLCC
The Centre Court and Esplanade KLCC have been transformed into a picturesque bougainvillea
garden, centred by traditional Malay wakaf structures that serve as the focal point of Suria
KLCC’s festive vision. In a synergistic collaboration with Sofia Iman, Suria KLCC brings the
richness of Malaysian artistry to the forefront as a core pillar of the experience
Adorning our festive space is a masterclass in artistry: 1,710 metres of hand-stamped batik,
crafted by Sofia Iman specifically for this setup. This monumental fabric installation spans from the traditional wakaf pavilions and grand hanging hoists to the majestic edifices at the Esplanade KLCC—weaving the soul of tradition into every corner of the celebration.
One pondok wakaf serves as a dedicated craft space, hosting a special Songket Weaving
Demonstration. Visitors can witness the intricate process firsthand, brought to life by a skilled
master weaver from Terengganu—a heritage artisan specially brought to the city by Sofia Iman.
This showcase features the rhythmic movements of the traditional loom, or ‘Kek’, offering a rare
glimpse into the human dedication required to create these woven masterpieces.
A Curated Heritage Journey by Sofia Iman
The celebration at Suria KLCC is designed as a shared journey into Malaysian culture, where the
traditions of the past become part of the present. In a significant contribution to this year’s
campaign, Sofia Iman has exclusively curated a series of heritage touchpoints to connect
visitors with the nation’s soul.
- Visitors can rediscover the simple joy of heritage through daily traditional games,
including Congkak and Batu Seremban. - The festive spirit is further heightened by the energy of live Gamelan performances.
These curated experiences sit alongside other festive highlights, including a curated photo
backdrop for family memories, live Zapin dances, and interactive workshops such as Batik
Painting, Raya Flower Arrangement, and a Fragrance Pairing session by The Body Shop.
A Tribute to Tradition: “Penjaga Warisan”
At the heart of this year’s celebration is the festive brand film, “Penjaga Warisan” (The Guardian
of Heritage), produced in collaboration with Sofia Iman. Filmed through a documentarian lens, it
captures the delicate tension between the city’s rapid pace and the quiet traditions of
Terengganu, following the thread between generations.
Like the traditions it celebrates, every element of this film was made entirely by human hands—
from the music composed from scratch to the poem written from the heart—serving as a quiet act
of resistance against a fast-paced, digital world
Francis Tan, Executive Director and CEO of Suria KLCC Sdn Bhd, said: “This Hari Raya, through
our significant collaboration with Sofia Iman and the narrative of ‘Penjaga Warisan’, we are not
merely showcasing heritage—we are safeguarding it. And as the nation celebrates Visit Malaysia
2026, we are proud to play our part in showcasing Malaysia’s cultural soul to a global audience,
positioning the KLCC Precinct as a premier touchpoint for international visitors to experience the
authenticity of our heritage”.
Puan Faralina Binti Abdul Wahab, Founder of Sofia Iman, shared: “What we are showcasing
today is the culmination of years of dedication, creativity, and staying true to our cultural roots.
Sofia Iman’s presence at Suria KLCC has shown us that customers desire modern interpretations of
songket and batik that they can incorporate into their daily lives. This is an opportunity to present
our story, honour our artisans, and share Malaysian craftsmanship with a broader audience”.
Festive Rewards:
- Shoppers who spend RM2,500 and above in two receipts will receive RM100 Suria KLCC
Shopping e-Voucher and a set of exclusive festive Raya packets. - Shoppers who purchase RM1,000 worth of Suria KLCC Shopping e-Vouchers will receive
an additional RM100 e-Voucher.
ALAMANDA SHOPPING CENTRE: A FESTIVE BOULEVARD OF TRADITION AND
COMMUNITY SPIRIT (from 27 February 2026 to 5 April 2026
Alamanda Shopping Centre brings the spirit of Hari Raya to life through a charming
Bougainvillea Garden. This beautifully curated setting offers a welcoming environment for
families to gather, centred by a traditional Malay wakaf. Defined by architectural heritage, the
wakaf features classic wooden arches and tiered roofing inspired by Malay design, instantly
transporting visitors to a nostalgic kampung setting.
The essence of a floral sanctuary is captured throughout the Centre Court, where visitors can
stroll through a vibrant flower tunnel of bougainvillea blossoms that frame the garden paths.
As evening falls, the garden takes on a familiar radiance; the soft, golden glow of traditional
pelita and intricate decorative lighting breathe life into the garden, evoking the warmth of a
homecoming and providing a perfect backdrop for families to capture their festive moments
together
On weekends, the mall will come alive with the grace of traditional Malay dance performances.
Members of the VIKids Club can discover their heritage through hands-on arts and crafts, such
as mini Wau Bulan making, while the whole family can enjoy cultural showcases including
Angklung and Kuda Kepang performances, ensuring the next generation stays connected to
their roots.
In keeping with the true essence of Ramadan, Alamanda will host children from Pertubuhan
Kebajikan Amal Rukaiyah for a meaningful ‘Baju Raya’ shopping session, the presentation of
‘Duit Raya’, and a heartfelt ‘Buka Puasa’ meal.
Festive Rewards:
- Shoppers who spend RM700 in two receipts will be rewarded with an exclusive floral flask
and a set of Raya packets. - Those who spend RM1,500 and above will receive a RM50 Alamanda Shopping eVoucher, in addition to the exclusive floral flask and Raya packets.
MESRA MALL: CELEBRATING HERITAGE AND FESTIVE TOGETHERNESS ON THE EAST
COAST (from 25 February to 31 March 2026
In the heart of Terengganu, Mesra Mall celebrates the season by spotlighting the soul of East
Coast artistry. The mall’s festive centrepiece—a traditional Malay structure set within a blooming
bougainvillea garden—serves as a canvas for a special collaboration with local heritage brands. In
a tribute to regional mastery, the installation is draped in hand-drawn batik by Noor Arfa and
exquisite songket from Kompleks Songket Penjara Marang, honouring the skill and rhythmic
history of the region’s weavers.
Beyond the visual display, visitors can witness the “spirit of the craft” firsthand through live Batik
Canting and Songket Weaving workshops. This collaboration provides a prominent platform
for these traditional crafts, allowing shoppers to engage with the intricate techniques that define
Terengganu’s cultural identity.
Festive Rewards:
- Shoppers who spend RM350 or more in two receipts will be rewarded with a RM30 Mesra
Mall Shopping Voucher and a set of exclusive Raya packets
For more information and the latest updates, visit:
i. Suria KLCC – www.suriaklcc.com.my / www.facebook.com/SuriaKLCCMall
ii. Alamanda – www.alamanda.com.my / www.facebook.com/AlamandaShoppingCentre
iii. Mesra Mall – www.mesramall.com / www.facebook.com/MyMesraMall
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