Shah Alam, 24 June – Pet World Nutritions, one of Malaysia’s largest and most trusted pet food manufacturers, has officially launched Only the Best for Your Furry Friends campaign, to strengthen and reaffirm the brand’s commitment to quality, innovation, and its connection with a new generation of pet owners who value transparency, sustainability, and science-driven nutrition.
Established in 2006, Pet World Nutritions has been formulating and manufacturing scientifically backed pet food that caters to a range of pet health needs — from sensitive digestion to coat and skin care. Guided by the Bridging Lives® philosophy and commitment to Uncompromising Pet Nutrition, this campaign highlights the values behind the brand: local innovation, scientific expertise, and genuine care for pets.
As part of the campaign’s kickoff, selected media were invited for an exclusive behind-the-scenes experience at Pet World Nutritions’ headquarters and state-of-the-art production facility in Shah Alam. Highlights of the visit included firsthand insights into its in-house research and development lab, manufacturing plants and a closer look at five of its flagship products: ProDiet®, ProBalance®, Delizios®, Le Gourmet®, and SIMPLE®.
“Everything we do at Pet World Nutritions starts with the pet in mind,” says Mr. Choy Peng Yew, CEO and Founder of Pet World Nutritions. “Rooted in science and driven by our commitment to sustainability, we’re redefining the future of pet food—one bowl at a time—for the well-being of your beloved companions and generations to come.”
The ProDiet® range offers complete and balanced nutrition for cats, available in a diverse lineup of product variants and specialised formulas to suit different life stages and dietary needs. Delizios® is a premium gourmet cat food line featuring seven unique wet food options with 100% real meat or white meat, complemented by functional dry food tailored to specific health needs. For dogs, ProBalance® is formulated to meet the full spectrum of canine nutritional requirements with 100% single-source meat protein. Le Gourmet® delivers premium dog meals, including Malaysia’s first human-grade meatballs for pets. Meanwhile, SIMPLE® Dog Food focuses on premium using fresh meat inclusion in its formulas. The brand is also preparing to launch its Farm to Table series within the year.
The company’s manufacturing facilities operate under stringent GMP, HACCP, ISO 22000:2018, ISO 9001:2015, and BRCGS Issue 9 ー a globally recognised food safety standard, reflecting its commitment to safety and hygiene. In line with its steady growth, Pet World Nutritions has invested substantially in expanding its operational capabilities since 2021, including 24,000 sq ft of office space and 110,000 sq ft of factory area.
A Brand That Cares Beyond the Bowl
At the heart of the campaign lies a strong commitment to social responsibility and environmental impact. Pet World Nutritions ensures all its seafood ingredients are Dolphin Safe and Turtle Safe.
Selected Delizios® products feature MSC-certified tuna, reflecting our commitment to marine biodiversity and responsible sourcing that supports long-term ocean sustainability. The company is currently transitioning to recyclable packaging materials to reduce plastic waste. Its sustainability efforts include a GreenRE-certified building equipped with solar panels that generate 37,251 kWh of clean energy annually, reducing 18.6 tonnes of CO₂. Across its broader operations, Pet World Nutritions achieves a total solar yield of 750,000 kWh per year, equivalent to saving 225 tonnes of CO₂ annually.
The company also leads the market with a 100% Money-Back Guarantee Programme, offering pet owners confidence in every purchase — a rare commitment in the local industry. Customers dissatisfied with selected products can submit a return claim within 14 days, provided the product remains mostly unused and was purchased from an authorised retailer.
As a company deeply rooted in pet advocacy, Pet World Nutritions is dedicated to raising awareness about animal welfare and promoting responsible pet ownership to foster a more compassionate society.
“We take pride in developing scientifically formulated pet food through our local R&D and manufacturing team. Being the first in Malaysia to offer a full portfolio of Suci Bersih certified, veterinarian-developed pet food, we ensure every meal brings real nutritional value and peace of mind. Our 100% Money-Back Guarantee is a testament to our confidence in the quality and palatability of our products,” says Mr. Choy Peng Yew.