• Built to deliver return on investment (ROI) for less cost, Mailchimp now combines unified data with powerful automation across email and messaging.
• Product innovations are available in 185 countries and territories across North America, Latin America, EMEA and APAC.
Malaysia, February 11 – Intuit Inc. (Nasdaq: INTU), the global financial technology platform that makes Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp, announced today the launch of a new suite of Mailchimp product innovations designed to help small and medium enterprises (SMEs) drive profitable e-commerce growth.
Powered by the Intuit platform, the enhancements include more ways for SME merchants to connect their data and activate omnichannel campaign that can generate up to 30 times return on investment (ROI)¹ for e-commerce customers without the added price or complexity.
“E-commerce marketers are under pressure to show every campaign’s impact on revenue,” said Diana Williams, VP of Product, Intuit Mailchimp. “With this release, Mailchimp customers will reap the benefits of 26% more ecommerce triggers—bringing advanced data, automation, and analytics into a single platform helping businesses execute quickly, run sophisticated campaigns, and see exactly how their marketing drives ROI.”
Key Enhancements Include:
• Smarter Data Integration: Enhanced Shopify integration, Mailchimp’s proprietary Site Tracking Pixel and new review platform integrations consolidate consent-based data in one place for improved segmentation and automation.
• Expanded SMS and Transactional Messaging: Broader SMS coverage across Europe², instant consent capture tools and unique discount codes enable brands to engage customers on mobile while directly linking campaigns to revenue.
• Unified Omnichannel Dashboard: A single view of email, SMS, automation and e commerce performance helps marketers identify revenue-driving journeys and optimize spend.
• Seamless Migration Tools: New tools make it easier for businesses to transfer contacts, templates and workflows with minimal downtime.
• AI-Powered Execution: Predictive analytics, AI-generated content tools and ChatGPT integration support faster campaign creation and improved targeting.
Mailchimp customers are already reporting measurable results. E-commerce customers save an average of 16 hours per week after implementing Mailchimp³, while SMS e-commerce users have achieved up to 22 times ROI⁴. Customers who integrate Shopify with Mailchimp have generated up to US$41 (approximately RM162) in revenue for every US$1 (approximately RM3.94) spent⁵.
“We’re a global business available in nearly every country across the world, and we’re delivering incredible ecommerce innovation that delivers real ROI,” said Ciarán Quilty, Senior Vice-President for International, Intuit. “We’re giving small and mid-size businesses connected data, automation and AI that simply work together, so switching to Intuit Mailchimp isn’t just the easy choice today, it’s essential for their growth tomorrow.”
By tying advanced marketing capabilities to commerce outcomes and Intuit’s broader financial platform, Mailchimp helps digital-sales businesses not only run better campaigns but also operate more profitable, data-driven companies.
The new e-commerce-focused capabilities are rolling out globally starting February 10 for eligible Mailchimp plans.
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