KUALA LUMPUR, March 25 (Bernama) — In conjunction with Generali global campaign “Here.Now.”, Generali Malaysia today announced the launch of a newly branded fleet of 30 dedicated Generali Malaysia Assistance tow trucks.
Branded under the message “Here.Now.”, the refreshed tow trucks reflect Generali’s promise to be present for customers in every moment that matters. This message comes to life through its roadside assistance services, where fast, reliable help can make a critical difference for car owners experiencing unexpected breakdowns or accidents.
The newly deployed fleet, introduced in collaboration with Generali Malaysia’s esteemed and highly dependable Third-Party Administrator (TPA) partner, marks an exciting step forward in delivering consistent service quality, responsive dispatch coordination, and seamless case management nationwide.
“Roadside emergencies can be stressful and unexpected, customers may struggle to recall tow numbers or feel overwhelmed by different tow operators. With Generali Malaysia Assistance, we are building a seamless roadside assistance experience that puts customers first, offering a fully guided, convenient, and credible process. Whether it is a breakdown, accident or the need for on-site support, help is now just a call away through our toll-free number or just reach us through GeneraliMY mobile app,” said Fabrice Benard, Chief Executive Officer of Generali Insurance Malaysia Berhad and Country Head of Generali Entities in Malaysia.
Generali Malaysia’s roadside assistance services strive to provide customers with a seamless, hassle-free experience from the moment they request help. With just a tap on the GeneraliMY app or a quick call to the hotline, assistance is immediately activated. The app provides real‑time tracking, allowing customers to monitor the tow truck’s location and estimated time of arrival for added reassurance. When help arrives, Generali-branded tow trucks offer a clear sense of credibility and security, ensuring vehicles are handled professionally and transported to trusted panel workshops. Once the situation is resolved, customers can even submit their claims through the same app.
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