Opinions

By Norbani Che Ha The function of marketing has never been static; it is a mirror held up to the economy, technology, and culture of its time. Initially, the focus was simply on production and making goods widely available at a low cost. The following era, dominated by mass media, shifted the emphasis to persuasion […]

By Professor Dato Dr Ahmad Ibrahim The smoke over Gaza, the frozen trenches in Ukraine, the simmering tensions fracturing democracies – these are not isolated tragedies. They are symptoms of a deep, and increasingly virulent disease: racism. It now rivals climate change as a global threat, a chilling recognition of reality. Climate change imperils our

By Danitah Selainerthi As a Malaysian mathematics lecturer currently teaching in China, I have had the unique opportunity to observe firsthand how Chinese students approach learning mathematics. What I have discovered may surprise many back homes, memorization still plays a dominant role in their mathematical learning, and it works remarkably well. In an age where

Why short videos trigger instant shopping By Yusniza Kamarulzaman You scroll through TikTok for what feels like only five minutes. Suddenly, there’s a scarf, a phone case, and a Korean skincare product in your cart—and before you know it, you’ve paid. These are items you never even considered before, but a 30-second video convinced you

By Professor Dato Dr Ahmad Ibrahim Malaysia’s palm oil industry stands at a precipice. Once the undisputed engine of rural prosperity and a global fats powerhouse, it now grapples with stagnating yields, stalled replanting, crippling labour shortages, and a relentless barrage of sustainability criticism. Yet, here lies the profound paradox: palm oil, Malaysian palm oil

How gaslighting quietly harms everyone at work By Hanaa Samaha Just as words can heal, they can also wound. Have you ever replayed someone’s remarks for days, questioning your feelings, judgment, or even sanity? This is what’s called gaslighting language—a manipulative tactic designed to make you doubt your memory, ability, or perception. Gaslighting is not

By: Dr. Cheah Chan Fatt   Malaysia’s logistics sector is at a transformative juncture, as the nation strives to align its infrastructure with pressing environmental goals and the global drive toward carbon neutrality. One key component that demands strategic reinvention is the logistics depot. Traditionally perceived as operational backbones of the supply chain—handling storage, fleet coordination,

By Dalilawati Zainal Modern offices are increasingly dominated by software systems, robots and AI-powered devices, while traditional tellers are becoming less necessary as banks rely more on chatbots and digital platforms, replacing manual workers. There is no doubt that advanced technology, particularly AI, has revolutionised business operations in Malaysia, offering cost savings, efficient resource use

By Ts. Elman Mustafa El Bakri Lately, a new workplace trend has been making headlines: quiet cracking. Unlike quiet quitting — which is often a deliberate disengagement — quiet cracking is more subtle and more dangerous. It describes employees who are still clocking in, still replying to emails, still delivering results… but emotionally and mentally,

By Professor Dato Dr Ahmad Ibrahim The spectre of the “middle-income trap” haunts many nations. Having clawed their way out of poverty through grit and low-cost manufacturing, they find progress stalling. Wages rise, eroding their competitive edge against poorer rivals, yet they lack the advanced technology and productivity to compete with wealthier nations. It’s an