WASHINGTON, D.C , August 6, 2025 – In a landmark announcement from the White House, Apple Inc. has pledged a staggering $600 billion investment in the United States over the next four years, marking the tech giant’s largest-ever commitment to its home country. The declaration, made during a high-profile event featuring President Donald Trump and Apple CEO Tim Cook, underscores a significant shift in the company’s manufacturing strategy amid escalating trade policies.
The investment, detailed in a White House post on X at 00:34 UTC today, includes plans to create over 20,000 new American jobs and expand domestic production of iPhones, semiconductors, and rare-earth magnets. A key highlight is the establishment of the world’s largest smart glass production line in Harrodsburg, Kentucky, which will supply cover glass for Apple devices globally. This move aligns with Trump’s “America First” agenda, which has pressured tech firms to bolster U.S. manufacturing.
President Trump celebrated the announcement, proclaiming, “THE GOLDEN AGE IS HERE”, and credited his administration’s policies for driving the decision. The timing coincides with a newly announced 100% tariff on imported semiconductors, set to take effect unless companies commit to U.S. production—a policy from which Apple is exempt due to its investment pledge [Reuters, 2025-08-07]. “Companies like Apple, they’re coming home,” Trump said, echoing his earlier criticisms of Apple’s reliance on overseas manufacturing, particularly in China and India.
Apple’s CEO Tim Cook expressed gratitude for Trump’s leadership, stating, “You’ve been a great advocate for American innovation and manufacturing.” The investment builds on a previous $500 billion commitment made earlier this year, which included a $500 million deal with MP Materials to expand a Texas factory for rare-earth magnets [The Guardian, 2025-08-07]. Today’s announcement adds $100 billion, reflecting Apple’s response to tariff threats, including a potential 25% levy on goods from India, where the company has shifted some iPhone assembly to mitigate China-related risks [The Washington Post, 2025-07-31].
The White House event featured a ceremonial moment when Cook presented Trump with a U.S.-made souvenir featuring a 24-karat gold base, symbolizing the partnership. This follows a pattern of high-level engagements between Trump and tech leaders, including recent meetings with Nvidia’s Jensen Huang and Google’s Sundar Pichai to navigate tariff impacts [The Washington Post, 2025-04-17]. The 2019 tour of an Apple plant in Austin with Trump also laid groundwork for today’s commitment [AP News, 2025-08-06].
Critics, however, question the feasibility of fully relocating iPhone production to the U.S., citing high costs and a lack of skilled labor, which could push iPhone prices above $2,000 [Reuters, 2025-04-05]. Nonetheless, Wall Street responded positively, with Apple’s stock rising 5% in regular trading and an additional 3% in extended sessions after the announcement.
This investment marks a pivotal moment in U.S. tech manufacturing, reinforcing Trump’s trade agenda as the administration continues to reshape global supply chains. Further details on the American Manufacturing Program, launched as part of this pledge, are expected in the coming weeks.