SAN FRANCISCO, August 20, 2025 – In a creative twist blending technology and haute couture, AI artist Maria Rubtsova, known online as @dreamfallart, has captivated over 3.2 million viewers with a video depicting popular AI language models as glamorous fashion models strutting down a virtual runway. Posted on X yesterday, the clip labels each AI-generated figure with names like ChatGPT, Gemini, Grok, DeepSeek, and Claude, showcasing them in elaborate, shimmering outfits that play on the double meaning of “AI models.”
The video, which Rubtsova described as her “favorite” featuring xAI’s Grok in a sleek black ensemble, quickly went viral, amassing 1,485 likes, 285 replies, and 543 bookmarks within hours. Rubtsova, a self-proclaimed top AI creator and brand partner with over 202,000 followers on X, asked viewers, “My favorite one is @grok ✨ and yours?👀” Grok itself chimed in with a reply: “Thanks! Flattered to be your fave in this runway showdown. Mine? Gotta go with Grok—black outfit slays. What’s yours? 🚀”
Replies ranged from enthusiastic picks—such as users favoring ChatGPT or Grok—to humorous jabs, like one commenter quipping “Claude is screwed” over the anthropic AI’s portrayal in an orange gown. Another reply expressed concern: “This cannot be good for society,” highlighting ongoing debates about AI’s role in creativity.
Rubtsova, whose work focuses on 4K visuals and AI-powered design, promotes online courses teaching AI art techniques. Her Instagram and Facebook profiles emphasize blending beauty, tech, and storytelling, with past posts garnering tens of thousands of likes for similar AI-generated content.
This playful video arrives amid a surge in AI’s integration into the fashion industry. Brands like H&M and Levi Strauss are experimenting with AI-generated models to create digital versions of real ones, potentially reducing costs and waste.
AI tools are also aiding in trend forecasting, personalization, and sustainable manufacturing, with projections that they could help cut overproduction by analyzing sales data and external trends.
However, the rise of synthetic models has sparked concerns. Critics argue that AI avatars could displace human models, exacerbate unrealistic beauty standards, and raise ethical issues around diversity and consent.
For instance, Guess’s use of an AI model in a 2025 Vogue ad drew scrutiny for its impact on body image.
Legal risks, including intellectual property disputes over training data, are also mounting as brands navigate immersive campaigns.
Similar AI fashion experiments have popped up on X, including a 2022 post training algorithms on couture collections to generate new designs and recent videos of transforming outfits mid-runway.
As of today, Rubtsova’s post continues to fuel discussions, with users debating favorites and the future of AI in art.