Source : TechCrunch
MIAMI BEACH, Florida, November 10, 2026 – Adobe has unveiled a new prototyping tool called Firefly Builder as it expands artificial intelligence across its Creative Cloud apps, a move that TechCrunch said takes Adobe’s Firefly app into territory held by design rival Figma. The announcements were made at the company’s Adobe MAX conference.
Firefly Builder is in private beta, available through a waitlist. Adobe says it lets creators turn an idea into an interactive, on-brand prototype of a website, app, presentation or digital portfolio using natural language, with no code needed for the first version. Users can then edit any element directly on the canvas, and a design system keeps the project consistent as it changes. Adobe describes it as combining prompting with direct editing and the ability to explore several creative directions in parallel.
Builder is one of several additions to Firefly, which Adobe now calls its all-in-one AI creative studio. Firefly Graph, in beta, lets creators build custom, repeatable workflows that combine Adobe’s tools with leading AI models. Firefly Design, also in beta, brings raster, vector, motion, 3D and print work onto a single canvas with client review and export built in.
Adobe is also expanding its Creative Agent across Firefly, with new abilities in the Firefly AI Assistant, which is in beta. The idea is that creators direct the agent in their own words and it orchestrates Adobe’s tools and a range of industry AI models to carry out the work. Creative Bloq reported that users can review the agent’s plan before it starts, choose a model themselves or leave it on automatic.
TechCrunch reported that the company is bringing more AI to Photoshop, Premiere, Illustrator and InDesign, and is releasing a Model Context Protocol server that lets other chatbots such as ChatGPT, Claude or Gemini use Adobe features. Adobe is also making its agent proactive and always on, a capability it lists as a preview.
On availability, Adobe says Edit Text, Retouch, Relight and Quick Actions are generally available in Firefly today, while other new tools and capabilities are in beta. Firefly’s video tools gain new features for assembling clips on a simplified timeline, adding captions and generating transitions and b-roll with top industry models, according to Adobe.
The announcement shows how quickly AI design tools are overlapping. Builder is not described by Adobe as a Figma replacement, but it targets the same early stage of work in which designers show ideas as clickable prototypes. Creative Bloq noted that Adobe claims Builder will not drift away from a user’s design system, and said that was the claim it would test first, since many AI prototyping tools wander when asked for something unusual.
Pricing and plan details for Firefly are available on Adobe’s website.
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