Source : TechCrunch
SAN FRANCISCO, November 10, 2026 — X has launched a native clipping feature that lets users cut a moment from another user’s video, add their own comment and post it without leaving the platform, as reported by TechCrunch.
Clipping is the practice of cutting longer videos into short clips that are then posted to attract views. TechCrunch said the latest effort is part of X’s push to become a friendlier home for influencers, but noted that, from what it could tell, the tool appears to be little more than a straightforward video-trimming feature.
How the feature works
X announced the tool and said every clip carries a “Clip from” label that links back to the original video, so viewers can find out more about the creator and their content. In its announcement the company said users could “grab your favorite moment from any video, add your take, and post it without leaving X”.
Coverage of X’s help documentation by other outlets adds further detail. To make a clip, a user taps the repost option, chooses “Clip video”, adjusts the segment and publishes it as a separate post. Clips can run from five to 60 seconds and are capped at 30 per cent of the original video’s length. Only pre-recorded videos of at least two minutes can be clipped, and livestreams are not yet eligible.
The feature is live in the X apps on iOS and Android, with web access promised later. According to the same reports, creators cannot currently stop their videos from being clipped, although X is working on a setting to allow that, and clips are removed automatically if the original video is deleted.
Who can earn
X said both creators and clippers can earn from views on a clip through its Original Content Rewards programme, which is open only to eligible creators and pays out based on specific levels of audience engagement. Reports say both the clipper and the original creator must be enrolled in the programme to earn, that X has not disclosed a rate or how earnings are split, and that clips do not count towards the separate Video Kickstart Bonus.
TechCrunch noted that influencers often pay specialist firms to handle clipping for them, and that large companies and political campaigns also use clipping services in their marketing.
Part of a wider push
The new tool follows other creator-focused additions this year. TechCrunch said X introduced long-form videos in 2022, when the site was still called Twitter, and later added long-form posts for premium subscribers. In March it added a feature called exclusive threads, which lets creators place parts of a thread behind a paywall, and in July it launched a livestreaming studio and set aside $1 million for creators who go live.
For creators, the clipping tool offers a way to share earnings with the people who spread their work, while for viewers it makes it easier to trace a clip back to its source. How far it changes the way content circulates on X will depend on how many creators join the rewards programme and how the platform handles originality checks.
TechCrunch published its report on November 10, 2026. LNA confirmed the main details of the launch against several other outlets that reviewed X’s announcement and help pages.
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