Credit : The Verge's X
MOUNTAIN VIEW, California, November 11, 2026 — Google’s Pixel Tag, its first item tracker, goes on sale on November 11 at $29.99 for a single tag or $99.99 for a four-pack, according to Google and as reported by The Verge.
The tracker works with Google’s Find Hub network and app, which was renamed last year. The Verge noted that Android users have so far relied on third-party trackers from companies such as Samsung, Motorola and Pebblebee, and that the Pixel Tag is priced similarly to Apple’s second-generation AirTag. Google first announced the Pixel Tag in August.
Design and battery
The Verge said the Pixel Tag weighs 0.4 ounces, slightly less than the AirTag, and has an oblong shape that is longer than Apple’s tracker but a little thinner. It does not have a built-in hole for attaching it to keys or luggage, so users need to pair it with an accessory that tethers it to an object.
Google says the tag runs for more than a year on a single replaceable CR2032 coin battery. It has an IP67 rating, which means it is dustproof and can survive a shallow dunk in water. Unlike Apple’s tracker, the Pixel Tag has a button that, when pressed, makes a sound on the owner’s phone if the phone has been misplaced.
Precision finding and compatibility
The Pixel Tag supports ultra-wideband (UWB) and Bluetooth Channel Sounding, which uses Bluetooth 6.0. Android phones with a UWB chip can show the exact distance and direction to the tag in the Find Hub app once the user is nearby, while Bluetooth Channel Sounding gives distance only. Google says the Find Hub network draws on more than one billion Android devices to help locate items that are out of range, and that location information is end-to-end encrypted.
The tag is compatible with phones running Android 9 or later, but the most precise finding features need a handset that either includes a UWB chip or supports Bluetooth 6.0. Google also says a tag can be shared with up to 10 people so that shared items can be tracked together, and that Left Behind alerts can be switched on to warn users when they leave an item behind. Android Authority reported that owners can also use a Pixel Watch or Pixel Buds to ring the tag.
Availability
Google’s own November Pixel Drop announcement says Pixel Tag is available starting November 11. Some early coverage on November 10 suggested the tracker could already be bought, but 9to5Google reported that the Google Store was not yet accepting orders that day and that the official release date was November 11, with prices unchanged.
For consumers who use Android phones, the launch adds a first-party option to a category that has been dominated by Apple’s AirTag and by accessories from other manufacturers. Whether the Pixel Tag proves more useful in practice will depend on how widely Find Hub is used in a given area, a point reviewers have noted for all crowdsourced trackers.
The Verge published its report on November 10, 2026. LNA confirmed the pricing and the November 11 availability date against Google’s own announcement.
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