OSAKA, Japan, Jan. 27, 2026 /PRNewswire/ — On January 27, Universal Studios Japan, operated by USJ LLC, and The Pokemon Company announced their plan to offer more innovative, immersive, and world-class Pokemon experiences. The project is part of Universal Studios Japan’s ongoing effort to enhance its offerings and bring fan-first, trip-driving characters to the park.
Universal Studios Japan is proud to build on its prior success and bring to life the world of Pokemon in new and enriching ways for the first time. Following its debut in Japan, Universal Destinations & Experiences will deliver unique Pokemon experiences across the company’s global footprint. Further details about the project will be announced at a later date.
Mark Woodbury, Chairman and CEO, Universal Destinations & Experiences
“Collaborating with imaginative and inventive storytellers fuels our ability to create and deliver mind-blowing attractions and experiences that shatter guest expectations. The Pokemon Company is one of the most beloved interactive franchises in the world, and through our ongoing partnership, we will continue bringing its vibrant world to life in new and innovative ways for years to come.”
Tak Murayama, Executive Vice President & General Manager, USJ LLC
“Since October 2021, Universal Studios Japan has been delivering Pokemon experiences such as parades and shows to guests from around the world. A bold new global project is set to begin at Universal Studios Japan, creating unprecedented and innovative experiences in collaboration with Pokemon — a beloved franchise born in Japan and cherished worldwide. We are proud to launch this journey from Japan, delivering extraordinary moments filled with surprise and excitement that will far exceed our guests’ expectations.
We believe this global project will transcend traditional entertainment and contribute meaningfully to society, embodying the very spirit of ‘NO LIMIT!'”
Tsunekazu Ishihara, President and CEO, The Pokemon Company
“Since announcing our long-term alliance in 2021, we have collaborated with Universal Studios Japan to produce authentic Pokemon experiences such as the NO LIMIT! Parade and Halloween shows. As Pokemon celebrates its 30th anniversary this year, we are thrilled to launch this new project at such a significant milestone. Our mission is to enrich both the real and virtual worlds through Pokemon, and with this project, we aim to create theme park entertainment that surprises and delights fans around the globe.”
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