KUALA LUMPUR, MALAYSIA Nov 7, 2025 – In a bid to supercharge domestic consumption and champion homegrown products, the Ministry of Domestic Trade and Cost of Living (KPDN) has launched a nationwide push through e-commerce platforms as part of the Buy Malaysian Goods Campaign (KBBM). The initiative, themed #JomBeliLokal, aims to drive massive online sales while highlighting the quality and pride in Malaysian-made goods.
Speaking at the launch of the TikTok Shop 11.11 Mega Sale Carnival 2025 in Pavilion Bukit Jalil today, Minister Datuk Armizan bin Mohd Ali emphasized the campaign’s role in fostering economic resilience. “KBBM is more than a sales drive—it’s a whole-of-nation effort to stimulate our economy, showcase world-class local products, and ignite patriotic pride among consumers,” he said.
The campaign’s core objectives include:
– Revitalizing the domestic economy : By boosting purchases of local items, it generates income and supports small businesses.
– Elevating local product quality : Positioning Malaysian goods and services on par with international brands.
– Building national pride : Encouraging consumers to rally behind homegrown offerings.
KPDN’s strategic partnerships with e-commerce giants have already proven fruitful. Throughout 2024, collaborations with platforms generated RM1.99 billion in sales of local products, encompassing 1,640,679 stock keeping units (SKUs). Buoyed by rising online shopping trends, the ministry plans to scale up digital KBBM efforts in the coming year.
A standout partner, TikTok Shop Malaysia, has rolled out a dedicated microsite for promoting Malaysian wares. The three-day carnival—running from November 7 to 9—marks the platform’s first physical extravaganza, blending shopping with entertainment (shoppertainment). Attendees can explore stalls, exhibitions, and interactive zones featuring micro, small, and medium enterprises (MSMEs), local influencers, and entrepreneurs.
Highlights of the event include live performances, celebrity and influencer meet-and-greets, and real-time online live shows from TikTok Shop sellers. “This isn’t just about transactions; it’s about creating buzz and connections that turn browsers into loyal buyers,” noted a ministry spokesperson.
The carnival coincides with TikTok Shop’s broader 11.11 Mega Sale, active from November 1 to 11, offering irresistible perks to shoppers: unlimited free shipping, vouchers worth up to 30%, buy-one-get-one-free deals, and budget-friendly essentials starting from just RM1. These incentives are designed to make local products more accessible and appealing amid cost-of-living pressures.
In a parallel move to safeguard innovation, KPDN’s agency MyIPO is teaming up with TikTok to enhance intellectual property (IP) awareness and enforcement. The collaboration will expand advocacy, education, and crackdowns on IP infringements in the fast-evolving digital space, particularly targeting digital entrepreneurs and MSMEs.
“Protecting creators’ rights is crucial as our online economy booms. This partnership will empower more Malaysians to innovate confidently,” the minister added.
With e-commerce sales surging, KPDN’s KBBM push signals a tech-savvy pivot for national trade promotion. As Datuk Armizan put it, “By going digital and local, we’re not just selling products—we’re building a stronger, prouder Malaysia.” Shoppers are urged to join the #JomBeliLokal movement and explore the carnival before it wraps up on Sunday.
